Just like a property listing, except much simpler, domain marketplaces are basically massive lists of domain names that are up for sale. The process of using them is simple. Buy a domain and park it, then list your domain on the marketplace for a price you’re willing to let it go for. Once the domain is sold, the marketplace takes a cut and then passes on the remaining funds to you.
In the grey hat SEO world, the thought is that you can take a domain that is keyword driven, do a quick optimization to get the site ranking, and sell it off at a profit. It could, and does happen daily. How much time is invested in optimizing a site to get to page one, vs how much the site will sell for? (remember that quote at the beginning of this article?). Let's put it into simple math:
Results Per Page 50<>Order Byserie-stream.com1d, 1h | Current Bid : $29.99Viewrainbowlaw.com2d, 19h | Current Bid : $255.00Viewgrc.co1d, 4h | Current Bid : $111.00Viewlivepoints.com13h, 6m | Current Bid : $35.00Viewqqfo.com4d, 23h | Current Bid : $105.00Viewdb2teamblog.com1d, 1h | Current Bid : $23.99Viewsmallmediainitiative.com22h, 51m | Current Bid : $22.99Viewgogems.com1d, 9h | Current Bid : $36.50Viewutbb.com5d, 22h | Current Bid : $82.00Viewbabylon.co1d, 4h | Current Bid : $45.00Viewbankaim.com1d, 3h | Current Bid : $16.99Viewwands.net22h, 39m | Current Bid : $15.99View9000.co4h, 28m | Current Bid : $27.99Viewoldhall.com1d, 13h | Current Bid : $14.99Viewwatchepisodes.co2d, 4h | Current Bid : $27.99Viewvpstudios.com3d, 8h | Current Bid : $14.99Viewchangeyourcar.com1d, 2h | Current Bid : $13.99Viewtohmail.com1d, 16h | Current Bid : $13.99Viewthegeorgetownindependent.com1d, 22h | Current Bid : $13.99Viewkalastusoppaat.com1d, 23h | Current Bid : $13.99Viewputlocker-9.me4d, 21h | Current Bid : $17.99View小山.com22m, 46s | Current Bid : $12.99IDNViewinterhuehue.com3h, 12m | Current Bid : $12.99Viewtoysthisyear.com3h, 59m | Current Bid : $12.99Viewthriftstore.us4h, 28m | Current Bid : $10.99Viewwwwstockcharts.co4h, 28m | Current Bid : $25.99Viewhdwallpapers.im5h, 28m | Current Bid : $16.99Viewdepoconsulting.com7h, 39m | Current Bid : $12.99Viewcolombomirror.com14h, 29m | Current Bid : $12.99Viewtobemuslim.com16h, 15m | Current Bid : $12.99Viewmzwriter.org18h, 59m | Current Bid : $13.99Viewlagarinaorchestra.org19h, 2m | Current Bid : $13.99Viewjakartainstyle.com19h, 32m | Current Bid : $12.99Viewlindholmspurs.com22h, 48m | Current Bid : $12.99Viewlinkmp3.com23h, 2m | Current Bid : $12.99Viewdentists-nearme.org23h, 39m | Current Bid : $13.99Viewcorchetes.com23h, 57m | Current Bid : $12.99Viewdaphoz.com1d, 3h | Current Bid : $12.99View123movies.moe1d, 12h | Current Bid : $19.99Viewsintmaarten-wedding.com1d, 13h | Current Bid : $12.99Viewhoteloasisaegina.com1d, 15h | Current Bid : $12.99Vieweprocom.org1d, 18h | Current Bid : $13.99Viewolympiaallages.org1d, 19h | Current Bid : $13.99Viewrenderfactory.net1d, 20h | Current Bid : $13.99Viewgt5rs.com1d, 22h | Current Bid : $12.99Viewedpillonnet.com1d, 23h | Current Bid : $12.99Viewwysteriaband.com1d, 23h | Current Bid : $12.99Viewhfhualang.com1d, 23h | Current Bid : $12.99Viewkill.one2d, 4h | Current Bid : $11.99Viewspeak.one2d, 4h | Current Bid : $11.99View123>>>
Your course of action really depends on how much work and effort you can put into the expired domain. If you're barely able to maintain and optimize your current site, you probably want to just 301 redirect the old site (note: see my amended comment above about the link value not likely to be passed). If, however, you're more creative and have some time on your hands, you can try your hand at crafting a microsite. If you really know your stuff and are experienced at making money off various websites, you'd probably do well with the third option.
As mentioned earlier, knowing the potential value of a domain name is an invaluable skill. By adhering to basic guidelines such as those I listed above and through some of your own research, you’ll be able to pick names that offer you a higher chance of flipping them more easily. Remember, a net profit of $100 is still a profit, you must start somewhere.
To find popular phrases I opened up the Google Keyword Planner. This free tool by Google, allows you to find out how often a word or phrase is searched in Google. A phrase like “Yoga Mat’ has on average, about 10K – 100k monthly searches. That’s A LOT. However a more niche phrase like “Good Yoga Mats” only has 100 – 1K monthly searches. These seem similar, but I wanted to focus on the exact popular phrase that people are searching for.
Perspective buyers are able to directly contact domain holders in cases where the desired domain is no longer available. Most registries openly publish the names and contact data of domain holders. Once this information is gained, buyers can get in touch with domain holders and make an offer for the name. Sales are also known to occur in instances where the original domain owner had no prior commercial ambitions

Hi, I’m Mark! I’ve been an online entrepreneur, writer, website flipper and more for over 8 years now. Having faced the highs and lows of the online marketplace first-hand, I’ve learned quite a few things along the way. I’d love to share all those learnings with you here on this blog! Buying/selling websites can be great fun, provided you’re aware of the right tactics and know how to implement them correctly. My posts will help you do just that!
Something wise my father once told me "Something is only worth how much someone is willing to pay for it." This small seemingly unimportant statement has guided me in many selling and purchasing decisions in my life. Sometimes, it makes the reality all too apparent. So, is buying a domain with the intention of selling it a good idea? Let's break down the details, and talk to some people that actively pursue this method. Yeah, we know a guy.
Here's an old post on search engine roundtable that claims google's policy is to discount previous backlink juice when a domain changes ownership.  I'm not convinced whether this is actually true or something Google says to discourage excessive domain buying / 301 redirecting for SEO benefit.  The comments above seem to give varying opinions on this matter. Would be great to get to the bottom of that one!
So how do you develop that instinct? NameBio maintains a database of over 500,000 historical domain sales (as of writing this post). They have interesting filtering features by which you can narrow down domains by price range, date sold, keywords and more. Simply sifting through the listings on NameBio long enough will quickly develop your domain appraisal “instinct”.
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