I OWNED DOMPERIGNON.ORG, incredible, but true. Lost it, back in the days when internet in India was not a readily accessible utility. And I was a casual domainer. You had to go to a cybercafe. Did that late in the day, towards the expiry of the domain. No chance of renewal. The domain is now with the owners of Dom Perignon and is redirected to domperignon.com!
There are currently two main types of domain speculators: those that buy domains, build sites around them, and then flip the domain and accompanying website, and then there are those that buy and sell domain names without web sites attached. While both can be very lucrative businesses, the second type is much easier for novices to learn, and as such, shall be the topic of discussion for this article.
There are many risks that would-be domain investors should carefully consider before buying and selling. The three largest risks are liquidity, subjectivity and legality, but there are also many other ranging from misleading appraisals to faulty escrow payments. Would-be buyers should carefully consider these risks before investing in domain names.
It is much harder to sell names no one has heard of. Short names have the highest value — they are rare, easy to sell and bring substantial profit. Basic and common domain names, which can be relatable, or arouse interest in the market are the best. General names sell thick and fast and also bring considerably higher profit. Names that are easy to spell will attract buyers, and provide good opportunity to make a decent profit. If you know you have a good domain in your hands, then you are likely to make good profit by selling it.
The market-driven principles of the domain trade mean that a domain is only worth as much as the buyer is willing to pay. It is for this reason that criteria such as market potential and usability play such central roles in determining prices. Values can change at the drop of a hat. The price of a domain that was once of little interest to anyone in years past can skyrocket once, for example, a newly founded company takes interest in that same name.
Contains, Starts, Ends You can use the search bar to search for domains that contain particular keywords you are seeking, e.g. a search for "car" will yield results for all expired domain names that contain the term "car". You can also use the search tool to find domains that begin, or end with the search term too, with the drop down box next to the search form.
You can turn then into content sites, set up an actual website, or try to sell that site elsewhere. You may even luck out by selling a site that's up and running and full of great content already. In this case, you can ask a higher price. Or, you can set up a shared hosting or direct hosting website. Shared hosting and direct hosting websites can be profitable too.
Chris takes us through his stages of domain investing: educating himself, antique picking previously owned dropped domains, buying brandable expired domains and his first 2 profitable flips. We touch on the tough topics of frontrunning and GoDaddy expired auction changes, plus the 4 letter word of domainers, CALL- with Chris’ current 100% success rate on phone calls!
The easiest and least time consuming option is to 301 redirect the old domain to your existing site. This tactic obviously works best if both sites are in the same sector and are targeting the same keywords; otherwise, if you have a pet supply site and you buy an old Texas Hold 'Em poker site, a redirect probably might raise some eyebrows among the search engines. If, however, your site is brandnamepets.com and you buy onlinepetsupply.com and 301 redirect the domain over, you're inheriting a lot of topical and appropriate links.
There is a common misconception that domains expire on their expiration date. If a domain registration is not renewed by its expiration date, the domain simply goes into "expired" status, which means all services are shut off. Typically, we provide a 35-day grace period during which the current holder can still renew it for the standard renewal fee. For more information please review our domain deletion policy.
The second option requires a bit more time and effort than a 301 redirect. You could do a mini overhaul of the site and turn it into a microsite for your main domain. This option is good for exact-match domains for your targeted keyword, and there are other reasons for going the microsite route that Rand's highlighted in his post about root domains, subdomains, subfolders and microsites. This strategy also works better if the old domain has decent rankings for the keywords you're targeting.
If you are looking to monetize an idle domain, looking to third-party platforms would be a good idea. Many of these platforms such as Nameforest ourselves will create a logo alongside your domain, which will be added to the list of preexisting domains on their sites. This is useful as the demand for your domain will also be greatly increased after it is rented as opposed to a domain that leads to a blank site - thus making it easier for you to find a potential buyer.
Since starting SEO back in 2009, it has become very difficult to rank brand new domains. Unless you are building a brand, it's highly recommended that you start every new money site with an expired domain. Additionally, if you're building a PBN, you should only consider using expired domains. The problem is good domains start at $50 a piece, and anyone charging less is either full of sh*t or selling garbage domains, and I mean that. If it sounds too good to be true, it probably is. DomCop has a great offer that all of you buying expired domains should consider. For the price of a couple domain names, you can use DomCop for a month, snag some excellent domain names, which would otherwise cost you thousands of dollars. If you're considering expired domain software and don't have the knowledge to program your own crawler, I'd lean towards DomCop.
Good point. Is the amount of work that went into getting a successful sale worth a $400 profit? Keep in mind, this is providing speculative numbers for the sake of debate. The real world hours invested in gaining position or page rank, and time a agency would sit on a domain before a sale would be much higher. We interviewed a few agencies that practiced this, not only those that supported our theory.
Perspective buyers are able to directly contact domain holders in cases where the desired domain is no longer available. Most registries openly publish the names and contact data of domain holders. Once this information is gained, buyers can get in touch with domain holders and make an offer for the name. Sales are also known to occur in instances where the original domain owner had no prior commercial ambitions
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If you know how to get websites to page one, why are you not marketing that fact to potential clients and consumers or would-be domain purchasers? Trying to get a keyword driven domain to rank high and sell it off for a profit isn't a good investment, either time wise or for the long-term success of your company. Instead, use sites that you have already ranked high as an example of how awesome you are and sign them up for a monthly fee, rather than trying to sell them a "make money now" domain.
When a domain name that was previously registered expires, it goes through a grace period that allows the previous registrant one last chance to reclaim their domain before it becomes available to new buyers. If the previous registrant still has not renewed their domain after the 77 day deletion process, the domain name will officially expire and enter the Aftermarket.
That being said, many things have changed over the years. The days of MFA and quick flips are mostly gone. My advice to those new to domaining and wanting to give it a try is to take it slow, do your research, and if you do purchase a domain with the hope of turning a healthy profit - put some real time into it and build something useful. That way it's easier to monetize and easier to sell.
Also with the domains, a name which can be cheap for one can be worth gold for the other. Permute the letters in your domain name and try contacting and eventually selling out to organizations that run under those names or contain the letters within. Companies would be keenly interested in buying out the domain names that matches the product's name. Hint : Look for companies on LinkedIn
As you can see just within expired domains they have over two million deleted .com domains. Now, this is obviously overwhelming if you’re trying to look for domains. So, you should use a few filters to make the search process a lot easier. To do that, click on the search filter button. Down here I like to click on the Only With A DMAS Entry because that just filters out sites that are really spammy. For sites that that have been in DMAS ever, it means that the site had to be of some quality.
The most popular place by far is ExpiredDomains.net. The main advantage of ExpiredDomains.net is that it aggregates data from a lot of different auctions and websites around the web. There are also paid services like DomCop. DomCom helps you identify worthy domains faster by displaying some additional data points that allow you to vet domains easily and in a unified interface. And finally, there are services that curate domains they believe are worthy such as JustDropped.com’s newsletter.