Most of the website owners interested in an expired domain that has existing traffic, backlink and good SEO metrics. This kind of domain more likely gets buyer easily since it has a plus value for search engine optimization purpose. You can find high-quality expired domains that have SEO metrics by using BuycomDomain - The Expired Domain Search Tool for free, as seen in the picture below.
As you can see just within expired domains they have over two million deleted .com domains. Now, this is obviously overwhelming if you’re trying to look for domains. So, you should use a few filters to make the search process a lot easier. To do that, click on the search filter button. Down here I like to click on the Only With A DMAS Entry because that just filters out sites that are really spammy. For sites that that have been in DMAS ever, it means that the site had to be of some quality.
To find popular phrases I opened up the Google Keyword Planner. This free tool by Google, allows you to find out how often a word or phrase is searched in Google. A phrase like “Yoga Mat’ has on average, about 10K – 100k monthly searches. That’s A LOT. However a more niche phrase like “Good Yoga Mats” only has 100 – 1K monthly searches. These seem similar, but I wanted to focus on the exact popular phrase that people are searching for.
When speaking about an expired domain’s backlink profile, this refers to the incoming links that have built up from when the domain was previously in use. Recently-expired domains that have long histories aren’t unheard of. While the pre-existing content of the domain rarely remains visible when the domain is re-registered, links on the other hand do remain, as long as the new owner doesn’t devalue or delete them.
GoDaddy’s domain auction space serves as a “marketplace” for buyers and sellers to get together and make deals. When a domain expires, it typically goes right back to the registry. If it’s a valuable domain name, however, registrars will try to sell it through auction, and buyers are always eager to capitalize on potential deals. Participating in a domain auction can be a nuanced business, so take a look at our Auctions FAQ page for more details on the process.
One of the easiest ways to make money online is by buying something for a low price and selling it for a higher price.  It is even better when you don’t need to pickup or ship a product.  Today I’m going to talk about how to make money online by flipping domain names and how I personally have made tens of thousands of dollars in the past year doing this.
That’s it for deleted domains which you can just pick up by heading over to your favorite registrar and registering it right away as long as it says, free and green here. If it says registered it’s obviously taken. This is obviously a cheap way to get some great links because let’s say, you know, this site we saw is not bad. It doesn’t have page rank, but that could be just because there was no content on the site. If it has a solid link profile, you can be sure that the page rank will come back and you can pick it up for about $10.
Check backlink profile: If you’re not familiar with what backlinks are, they’re basically any public website that “links” to the domain in question. Since there are numerous shady tactics in the SEO world, expired domains’ backlink profiles should be examined carefully. Check if too many links are coming from the same domain or if links have weird anchor texts/use foreign languages. You can use a tool such as ahrefs for these purposes.
This is in response to a question a fellow Moz community member once asked in Q&A, and we thought that it deserved its own article. Buying up expired domains, or purchasing keyword-driven domains is becoming more popular amongst the internet "get rich quick" crowd. The big question is: Can you make a profit by buying and selling domain names? If you get the right one, sure. If you plan on repeating the process over and over, probably not.
As mentioned earlier, knowing the potential value of a domain name is an invaluable skill. By adhering to basic guidelines such as those I listed above and through some of your own research, you’ll be able to pick names that offer you a higher chance of flipping them more easily. Remember, a net profit of $100 is still a profit, you must start somewhere.
If you’re serious about domain flipping, one of the best strategies is to buy expiring domains that auctioned on the market such as GoDaddy Auctions. Make sure you pick domain names that have good traffic, backlinks and SEO metrics, or domains with the generic niche. Expiring domains with a potential for profit can be found using BuycomDomain.com, this is a free website/tool that helps you sort through the domains by different metrics (age, traffic, backlinks, domain authority etc).
Content setup: If your domain has potential to attract good search engine traffic, you might want to set up some content to help facilitate that. If this helps your domain do better in the search engine rankings then it’s a big win regardless of whether you choose to flip the domain only or flip the domain with the content as a “website”. The SEO value will be helpful either way.
Domain names expire when someone decides to stop renewing it. They may not be available to register immediately. We update the search index every night, so some names may already be renewed or re-registered. Some may become available in a few days. Some registrars, like GoDaddy, will let you buy a name that one of their own customers expire immediately. When you find a name you like, just click on it to try backordering the name!
Unfortunately, most domain names take at least a couple of months to sell, especially without an attached website. Thus, there is no need to become discouraged if your domain name does not sell immediately. Most people make the mistake of quitting their domain speculation endeavor after waiting for several months to sell without success. In reality, domain name squatting can be just as profitable, and it is a valid form of long term investing.
Premium Domain names are domains that are already registered, but are available for sale at a higher price. Sometimes it will be an individual selling the domain, or it could be the domain registry (Like Donuts Inc. or Radix) selling their top quality inventory at a higher price point. These domains can be priced anywhere from a couple extra bucks to millions, depending on the domain name, the level of interest, or the amount of traffic it organically receives.
There's a lot of guesswork that goes into domain name investing. It's not enough to purchase domain names that are currently popular. Just like a stock, coming too late to the game won't be profitable. You have to think of the future, instead. What domain names might be profitable in the future? Is there a new product or service that may become a huge hit? Where is the future headed?
When a domain name that was previously registered expires, it goes through a grace period that allows the previous registrant one last chance to reclaim their domain before it becomes available to new buyers. If the previous registrant still has not renewed their domain after the 77 day deletion process, the domain name will officially expire and enter the Aftermarket.

Keyword relevancy is not the only thing that matters when it comes to SEO. However, domain names that were previously used by other businesses usually have a lot of backlinks and a decent ranking on PageRank. Even though such domain names are usually about to expire, they are still worth a lot of money if they have a good number of backlinks and a ranking of five or more.


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Choose Niches that make money: People will buy a website domain if they think they can use it to make money. So buying popular phrases/words that could be associated with selling something like computers(.com) or hotels(.com) could be used by a company to sell computers or hotel reservations. However, something like Warof1812(.com) may not have the same business potential.
Instead of focusing on one domain name to sell quickly, try selling large volumes of domain names over longer periods of time. While this may require a more substantial investment, it will also return a greater profit in the long term. Remember, if you follow the basic principles of domain name speculation, there is good chance that your domain names will sell eventually.

Official marketplaces offer a third possibility for domain traders to peddle their product. Domain marketplaces, such as Sedo, GoDaddy.com, or BuyDomains.com, connect potential buyers with domain holders hoping to sell their valuable virtual property. These platforms function as a kind of domain real estate agency and are known to sometimes demand high prices for their services.


If you are looking to monetize an idle domain, looking to third-party platforms would be a good idea. Many of these platforms such as Nameforest ourselves will create a logo alongside your domain, which will be added to the list of preexisting domains on their sites. This is useful as the demand for your domain will also be greatly increased after it is rented as opposed to a domain that leads to a blank site - thus making it easier for you to find a potential buyer.
The market-driven principles of the domain trade mean that a domain is only worth as much as the buyer is willing to pay. It is for this reason that criteria such as market potential and usability play such central roles in determining prices. Values can change immediatly and without any warning. The price of a domain that was once of little interest to anyone in years past can skyrocket once, for example, a newly founded company takes interest in that same name.

Listing on domain marketplaces: This is the most common route. You should, however, acquaint yourself with each marketplace’s policies and fees before deciding to work with them. For example, Sedo’s commission starts at 10% and BrandBucket prohibits listing the domain anywhere else if you’re selling with them. Here’s a list of the most popular marketplaces (in no particular order):
Also with the domains, a name which can be cheap for one can be worth gold for the other. Permute the letters in your domain name and try contacting and eventually selling out to organizations that run under those names or contain the letters within. Companies would be keenly interested in buying out the domain names that matches the product's name. Hint : Look for companies on LinkedIn
In the past, expired domains were used as part of black hat SEO in order to generate backlink sources quickly and easily, and this practice is still used somewhat today. Getting links in this way is not a recommendable practice. All relevant search engines work nowadays with highly complex ranking algorithms, which can no longer be outsmarted by these link networks.

One big tip is to find a domain that someone can make money with. If you only owned that 1 domain, could you earn a living? This helps you focus on the top 1% of domains and ignore the junk that you will struggle to resell. You must get this right because domaining can bankrupt you fast if you buy the wrong domains. Godaddy is also great for grabbing expiring domains for much less.
I have some pot related ones I've purchased recently that deal with the manufacturing of hemp like hempmfr.com, hempmoulding.com, hemp-textiles.com, hempecofuel.com etc.  Some of the older domains I've been sitting on are ones like internetpot.com, califunk.com, cafunk.com, caedibles.com, 1tokewonder.com, govherb.com, grasspeddlers.com, pot-megastore.com, usgov420.com etc.  Another interesting recent on I've purchased is Dogparkdates.com and dogpark-dating.com. Do any of these seem valuable in your eyes?
Thanks for the great review on domain flipping. I could definitely see myself getting into domain flipping down the road. I constantly find myself thinking of domains that are probably worth buying. But the way you have presented and analyzed which keywords get the most page views makes it more like long term investing. I also never considered trying to market the domain names or that Adsense money could be generated. Thanks for sharing and good luck with your domains!
Domain name expert Bill Sweetman has provided strategic domain name advice to major companies around the world for over 20 years. Bill is the President & Lead Ninja of Name Ninja, a boutique domain name consulting firm that helps companies acquire, manage, protect, and profit from their domain names. A self-confessed domain name fanatic, Bill registered his very first domain in 1994 (which he later sold for five figures) and has been perfecting his “Domain Karate” moves ever since.
Expired domains are domains that have been registered by individuals, businesses, or organizations, but aren’t renewed after the contract ends, or are deliberately terminated. That means that they available for re-registration. There are many reasons why someone would choose to abandon a domain; one reason could be that the web project failed, or that a domain portfolio went into liquidization. Domains can also end up becoming free due to the owner receiving warnings for possible trademark infringement. Re-registering can also result in legal consequences.
Check backlink profile: If you’re not familiar with what backlinks are, they’re basically any public website that “links” to the domain in question. Since there are numerous shady tactics in the SEO world, expired domains’ backlink profiles should be examined carefully. Check if too many links are coming from the same domain or if links have weird anchor texts/use foreign languages. You can use a tool such as ahrefs for these purposes.
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