Let’s play this out with a real example. Say you’re familiar with the real estate market in Tempe, Ariz., and you have the opportunity to purchase tempeapartments.com for $200. This might be a good deal. Tempe has a lot of rental property; it’s a competitive market; and there’s ample turnover in the apartment space because the city is home to a major university. Ask yourself:
The third option is the one that's the most time consuming but also has its benefits. It's like having a successful restaurant and buying another restaurant and operating them simultaneously. They're not the exact same restaurant, but both are popular in their own right and make you money. The same goes for Option #3. You could update the content on the old domain and sell the same products that you're selling on your current site. If you can get both sites to rank alongside each other in the SERPs, you're increasing your conversion chances and sales potential.
HIM: "Mainly small-medium sized local businesses looking for a way to increase their ranking. Most already have a branded domain in place, and have heard that using a keyword domain can help. Or they have seen a competitor ranking using that method. The problem I face is that they don't have a lot of money to spend, so I get lowballed on the asking price. There have been a few that make a ton of profit vs what I purchased it for, but that boils down to luck: what is for sale, when I find it, things like that."
Here's an old post on search engine roundtable that claims google's policy is to discount previous backlink juice when a domain changes ownership. I'm not convinced whether this is actually true or something Google says to discourage excessive domain buying / 301 redirecting for SEO benefit. The comments above seem to give varying opinions on this matter. Would be great to get to the bottom of that one!
Quite a lot of the time majestic trust flow will be great but ref domains below 10 but when I check ahrefs its considerably higher for ref domains. Without ahrefs I would of passed over these domains and missed out. Worthwhile addition if your building a lot of pbns. I also use linkultra backlink for my final spam check as it checks language,site type and if backlinks are comment, profile spammed etc enabling me to check if the backlinks of the domain are solid very quick.
It is mind boggling how local search engine optimization has grown from a tiny market to a mammoth industry within a span of ten years or so. This is also one of the reasons why focusing majorly on local names is profitable. From doctors to pizza parlors to salons, everyone wants to see their business thrive on the first page of Google Search results with the help of target keywords.
Where do I start? So I heard about bitcoin and I know it’s all the craze nowadays. Let’s start from there. I’ll hop on Google Trends and type in “bitcoin”. Google Trends basically tracks the popularity of search queries over time, it’s often a goldmine for discovering currently exploding or soon-to-explode topics/terms..etc. So here’s what it looks like:
.ac .ae .ag .ar .at .au .be .bg .br .by .bz .ca .cc .ch .ci .cl .cn .co .cr .cx .cz .de .dk .do .ee .es .fi .fm .fr .gd .gg .gi .gl .gs .gy .hk .hn .hr .ht .hu .id .ie .il .im .in .io .ir .is .it .je .jp .ke .kg .kr .ky .kz .la .lc .li .lt .lu .lv .ly .ma .md .me .mn .mu .mx .nl .ng .no .nu .nz .om .pe .pf .pl .pm .pt .pw .qa .re .ro .rs .ru .rw .sb .sc .se .sg .sh .si .sm .sn .so .st .su .sx .tc .tf .th .tl .tn .to .tr .tv .tw .ua .ug .uk .us .uy .uz .vc .wf .yt .za
Listen to expert domainers on domainsherpa.com. Read anything by Michael Berkens, Frank Schilling, Eliot Silver, Morgan Linton, and Ron Jackson. Watch YouTube videos on domain investing. Read blogs like The Industry News Magazine at DNJournal.com. Search #domains on Twitter. Go to industry conferences. Understand the Google Keyword Planner tool inside and out.
In the grey hat SEO world, the thought is that you can take a domain that is keyword driven, do a quick optimization to get the site ranking, and sell it off at a profit. It could, and does happen daily. How much time is invested in optimizing a site to get to page one, vs how much the site will sell for? (remember that quote at the beginning of this article?). Let's put it into simple math:
If you are looking to sell a domain name that is no longer of use to you, a possibility would be to lease it through a third-party company such as Godaddy, which lists tens of thousands of names. If the name is a quality one, there are also premium agents such as MediaOptions, which deals with more selective domain names. An alternative option would be to lease it out on platforms such as Nameforest.com. Doing so will save you the time of having to find potential buyers, and will guarantee a higher success rate than attempting to look for a purchaser on your own.
Review Web Archive’s versions of the website: Examine the website’s history and how it looked like using the Web Archive. What was it about? What did it offer? This is useful for a variety of different reasons. It could inspire you as to who a good potential buyer might be (by analyzing the website’s content), and it could also signal some red flags in case the domain was being used for anything shady.
Namejet is a domain clearing house (at least that is my term for it). What happens is that people let their domain names expire everyday. Some people just don’t need their domain anymore, some people forget to renew it, some people die, I mean there can be hundreds of reasons why a domain will not be renewed. What the domain registrars want to do is cash in on the domain that someone forgot to renew, so they offer that domain to Namejet to auction it to the general public. Think of it like a storage unit, someone doesn’t make their payment and the storage company hires an auctioneer to come and auction the storage unit to the general public. Namejet is doing this but for domain names. The bid for each domain starts at $69. What I LOVE about Namejet is the process… they let you search through the domains that are coming up for auction 30 days in advance. Whoever places a $69 bid on a domain will be entered into an auction when the 30 days runs out with everyone else who placed a bid. If you are the only bidder than you get the domain for $69. If there are 10 other bidders than there is a closed auction, meaning only you 10 guys can bid now against each other in a 3 day auction with the highest bidder taking the domain when the clock strikes zero. I love this because let’s say there is a great domain and it flies under the radar. If it goes to auction with only 3 or 5 or 7 bidders my chances of winning this domain at a very low price are great. I’ve won domains for $100 which I was able to flip for $2,000. I won a domain for $2,500 which I flipped within 4 months for $7,500. I won a domain for $1,000 which I’ve turned down $5,000 offers on because I think I can get $10,000 for it. The key is to not overpay in order to leave yourself plenty of room to turn a profit when you flip the domain.
Acquiring what you believe may be a valuable domain name is the easiest part of the equation. Finding the right buyer is much more difficult. Using auction sites and forums is perhaps the best way to find qualified buyers that are interested in your domain, and using auctions will take some of the stress away from establishing the value of a domain name yourself.
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Many non-savvy internet users may not even be aware of the existence of other extensions. That said, because there are many new extensions popping up every now and then, you can often find amazing one word and 3-letter domain names with these new extensions that are otherwise almost impossible to find unregistered in the .com world. Additionally, these new extensions are becoming more and more familiar to users every day, hence it's almost certain that their value will continue to increase as time passes and wider adoption manifests.