Domain name expert Bill Sweetman has provided strategic domain name advice to major companies around the world for over 20 years. Bill is the President & Lead Ninja of Name Ninja, a boutique domain name consulting firm that helps companies acquire, manage, protect, and profit from their domain names. A self-confessed domain name fanatic, Bill registered his very first domain in 1994 (which he later sold for five figures) and has been perfecting his “Domain Karate” moves ever since.
The market-driven principles of the domain trade mean that a domain is only worth as much as the buyer is willing to pay. It is for this reason that criteria such as market potential and usability play such central roles in determining prices. Values can change immediatly and without any warning. The price of a domain that was once of little interest to anyone in years past can skyrocket once, for example, a newly founded company takes interest in that same name.
Domain flipping is the art of buying a good domain name at a wholesale price and successfully selling it at a resale price and making a profit. I’ve been helping clients flip domain names for over 10 years. The skills needed to be successful is some working capital, knowledge of domain valuations and a good information flow from a trustworthy domain broker who knows the landscape and can help source you the best deals.

What you really want to do first is scroll down to where it says, referring pages for anchor phrases. All that is is the anchor text distribution to that site. As you can see here this looks like a very natural link profile. Brand name, a product that they had, no text, URL, shopping cart, wireless government. These are the keywords that were related to what that site was about. Okay?
Sometimes people purchase domains that they plan to build a website on or sell in the future, but it just doesn’t end up happening. If an individual decides that it is no longer worth the yearly investment of keeping the domain in their account, they may choose to let it expire. Or, someone might just forget to renew the domain before the expiration date. If this happens, it’s a great chance for other domain investors to score rare domain names that are pending delete. Spending time perusing the list of recently dropped domains can be a worthwhile way to find high quality domains.
But in general, the best and easy way to sell a domain is to go with a marketplace. There is many popular marketplace dedicated to selling domains including Flippa and SellDom to sell your domain (full disclosure, I’m working on SellDom). The advantage is to leverage the popularity of that kinds of services in hope that someone will find your domain and buy/make an offer.
Karn Jajoo heads the premium names program for Radix’s domain extensions: .WEBSITE, .PRESS, .HOST, .SPACE, .SITE, .TECH, .ONLINE, .STORE & .FUN. Radix has made more than $1.75 million in premium domains revenue in 2017 thus far, including the biggest nTLD sale of all times — casino.online, and the sale of business.site to Google for it’s free website builder, Google My Business. Karn considers himself a new gTLD evangelist and has had articles published in The Next Web, Website Magazine, & CMO.com.
Satrap is not a financial advisor & MoneyPantry.com is for entertainment & educational purposes only. Material shared on this blog does not constitute financial advice nor is it offered as such. As mentioned in our Disclosure page, MoneyPantry may have a financial relationship with some of the companies mentioned on this site, including Credit Card providers, and as such it may be compensated with a referral/commission fee. All trademarks, registered trademarks and service marks mentioned on this site are the property of their respective owners.

Hi I totally agree with you Domaineer42. My partner and I are web developers and are seeing a lot of ‘hype’ selling and not enough ‘real value’ selling based on actual search engine criteria. Recently brokers have knocked back selling domains with great potential value based on some pie-in-the-sky logic, defying even Estibot values we’re told to use. The domains were not our best but with four figure value, according to Estibot, I thought it was a great start as a newbie to domaining. In an industry which should flourish, some of these domain ‘fashionistas’ are making rods for their own backs by devaluing domains that have REAL potential value based on customer search. I don’t understand what is going on, but I have decided to opt out for awhile. We have quite a few domains in our repository, with data backed search criteria, trending upwards. Will bring them out of the closet when the industry is ready to get real.
Perspective buyers are able to directly contact domain holders in cases where the desired domain is no longer available. Most registries openly publish the names and contact data of domain holders. Once this information is gained, buyers can get in touch with domain holders and make an offer for the name. Sales are also known to occur in instances where the original domain owner had no prior commercial ambitions
That being said, many things have changed over the years. The days of MFA and quick flips are mostly gone. My advice to those new to domaining and wanting to give it a try is to take it slow, do your research, and if you do purchase a domain with the hope of turning a healthy profit - put some real time into it and build something useful. That way it's easier to monetize and easier to sell.
Acquiring what you believe may be a valuable domain name is the easiest part of the equation.  Finding the right  buyer is much more difficult. Using auction sites and forums is perhaps the best way to find qualified buyers that are interested in your domain, and using auctions will take some of the stress away from establishing the value of a domain name yourself.
The backlink profile of a recently-available domain is a double-edged sword. While some expired domains have been well cared for by their previous owners and have high-quality links from reputable websites, some contain quite questionable backlinks. The worst case scenario is that the domain was merely used as a link farm to strengthen a major project in a satellite domain network and has already been penalized by some search engines.
The second option requires a bit more time and effort than a 301 redirect. You could do a mini overhaul of the site and turn it into a microsite for your main domain. This option is good for exact-match domains for your targeted keyword, and there are other reasons for going the microsite route that Rand's highlighted in his post about root domains, subdomains, subfolders and microsites. This strategy also works better if the old domain has decent rankings for the keywords you're targeting.
No, no, no. ToysRUs made a perfectly logical decison that most any business would do and Google tanked them for it. ToysRUs wanted the url toys.com to direct to their site.  They're all about toys and they simply bought a url that described their business and told the url where to take people.  Google tanked them in the rankings because Toys.com came with link juice. Google assumed that Toys.com was doing this to manipulate the search engines but there is just, to my knowledge, ZERO evidence of this.  This is another case of Google caring more about the possible spam threat than the actual rankings for searchers.
Instead of focusing on one domain name to sell quickly, try selling large volumes of domain names over longer periods of time. While this may require a more substantial investment, it will also return a greater profit in the long term. Remember, if you follow the basic principles of domain name speculation, there is good chance that your domain names will sell eventually.
HIM: "Mainly small-medium sized local businesses looking for a way to increase their ranking. Most already have a branded domain in place, and have heard that using a keyword domain can help. Or they have seen a competitor ranking using that method. The problem I face is that they don't have a lot of money to spend, so I get lowballed on the asking price. There have been a few that make a ton of profit vs what I purchased it for, but that boils down to luck: what is for sale, when I find it, things like that."
Just because a domain has expired, doesn’t mean it has to be kicked to the curb immediately. It is worth considering turning the internet address into a parked domain for a certain period of time in order to generate advertising revenue. This allows domain owners to bide their time and come up with a new web project for the domain or to find a suitable buyer.
A suspiciously high number of backlinks from some related niche websites that aren’t too great in quality. In my opinion, this could be an indicator that the domain name was using a Private Blog Network (PBN) service or their own PBN to boost their authority…this blackhat tactic can work, but it places your domain name at risk and the PBN owner could pull backlinks at any time.

If you want to participate in a domain name auction, there are several options for how you can list your domain. Once you’ve purchased a membership, you can choose a free and simple listing, or add advanced features to increase your domain’s visibility. See our handy insider’s guide on how to list domains for sale for more details about listing a domain.

So, you paste the domain into here and click on the search domains button. This will show you more information about the pending delete status domain. In this case, you have to order by June 13th and today is the 10th. So, you have three days and you just add it to your cart as if you’re just buying anything online. Just check it off and click add to cart. It’s added to your cart and they will try to get it on your behalf.
Selecting a profitable niche is very important when it comes to domain flipping. Having adequate knowledge in searching domain names is critical. It will help you with fishing as well as parking domain names. Carving out a niche for yourself will enable you to seek out prospective buyers actively who would be interested in the domain names you are offering.
Domains are more than a web address. They often have value that extends well beyond their initial registration price. Depending on how memorable it is or how well it ranks on Google, a domain that initially cost a few bucks can be worth a lot of money to the right buyer. That’s why domain auctions exist – to give domain owners an opportunity to sell their name for a profit, and give buyers a chance to get a name that can take their website to the next level.
When a domain name that was previously registered expires, it goes through a grace period that allows the previous registrant one last chance to reclaim their domain before it becomes available to new buyers. If the previous registrant still has not renewed their domain after the 77 day deletion process, the domain name will officially expire and enter the Aftermarket.
Satrap is not a financial advisor & MoneyPantry.com is for entertainment & educational purposes only. Material shared on this blog does not constitute financial advice nor is it offered as such. As mentioned in our Disclosure page, MoneyPantry may have a financial relationship with some of the companies mentioned on this site, including Credit Card providers, and as such it may be compensated with a referral/commission fee. All trademarks, registered trademarks and service marks mentioned on this site are the property of their respective owners.
METHOD 1: Find a domain name with huge potential and sell it as is – This option is tricky since many good domain names have already been bought, so your chance of being the next Mike Mann is highly unlikely. Understand that unless you have a single, generic word as domain name like these world’s highest-selling domains, it could take months or years to for your domains to sell.
One big tip is to find a domain that someone can make money with. If you only owned that 1 domain, could you earn a living? This helps you focus on the top 1% of domains and ignore the junk that you will struggle to resell. You must get this right because domaining can bankrupt you fast if you buy the wrong domains. Godaddy is also great for grabbing expiring domains for much less.

Please keep in mind that domain flipping isn’t child’s play. As much as you may want, it isn’t easy to buy and sell domain names for huge profits without putting in a good amount of time and effort. Although there’s nothing wrong in aspiring for at least one big deal per month, be aware that sometimes it takes months and months to sell just a single domain name.


Do you want to learn how to make money buying and flipping domain names? If so, this guide will provide you with the basic knowledge and direction required to get started! Unlike domain name investing, where a "buy and hold" strategy is the standard technique, domain name flipping is all about finding valuable domains and quickly selling them for a profit.
But in general, the best and easy way to sell a domain is to go with a marketplace. There is many popular marketplace dedicated to selling domains including Flippa and SellDom to sell your domain (full disclosure, I’m working on SellDom). The advantage is to leverage the popularity of that kinds of services in hope that someone will find your domain and buy/make an offer.

You can add it as part of a private blog network or you can 301 redirect an expired domain to your site to bring some trust and authority to your site. Now, in my experience, the best place to look for expired domains is this free website called expireddomains.net. So, you just have to head over there, make a free account and this is the page that you’ll see when you log in.
What you really want to do first is scroll down to where it says, referring pages for anchor phrases. All that is is the anchor text distribution to that site. As you can see here this looks like a very natural link profile. Brand name, a product that they had, no text, URL, shopping cart, wireless government. These are the keywords that were related to what that site was about. Okay?
Using the keyword search feature you’d also be able to familiarize yourself with how much domains typically cost on average in a certain industry or niche. Even better, they have an addictive little app called “The Domain Game” available for iOS and Android. They basically give you a domain and you try to guess whether it sold for three, four, five or six figures. You get points for each correct answer and lose points for incorrect ones. You do this for a while and you start to see patterns. Your brain starts connecting the dots and you get better it. Now you’re ready to go out there and scout some domains!
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