One of the best ways to obtain a valuable domain that is already search engine optimized is to purchase existing domains via auction sites. This strategy can be beneficial mainly in two ways. Firstly, any domain that has already been purchased was probably already researched for potential benefits. Secondly and more importantly, the second benefit is that many recently expired domains still retain some of the search engine optimization attributes that were built up by the previous owner. For example, a recently expired domain name may still have active backlinks on the web, and the page rank of the domain could still be high, giving the purchaser instant SEO gratification with minimal effort.
As far as flipping domains for a profit is concerned, there are certain domain names that are worth a lot of money. For instance, Hotel.com and Business.com have been reportedly sold for $11 million and $7 million respectively. Now even though coming across such golden domain names seems more like a long shot, you can still make a decent amount of money if you choose to buy and sell domains as a part-time business opportunity.
Chris takes us through his stages of domain investing: educating himself, antique picking previously owned dropped domains, buying brandable expired domains and his first 2 profitable flips. We touch on the tough topics of frontrunning and GoDaddy expired auction changes, plus the 4 letter word of domainers, CALL- with Chris’ current 100% success rate on phone calls!
Just because a domain has expired, doesn’t mean it has to be kicked to the curb immediately. It is worth considering turning the internet address into a parked domain for a certain period of time in order to generate advertising revenue. This allows domain owners to bide their time and come up with a new web project for the domain or to find a suitable buyer.
Here's an old post on search engine roundtable that claims google's policy is to discount previous backlink juice when a domain changes ownership. I'm not convinced whether this is actually true or something Google says to discourage excessive domain buying / 301 redirecting for SEO benefit. The comments above seem to give varying opinions on this matter. Would be great to get to the bottom of that one!
The most popular place by far is ExpiredDomains.net. The main advantage of ExpiredDomains.net is that it aggregates data from a lot of different auctions and websites around the web. There are also paid services like DomCop. DomCom helps you identify worthy domains faster by displaying some additional data points that allow you to vet domains easily and in a unified interface. And finally, there are services that curate domains they believe are worthy such as JustDropped.com’s newsletter.
Contains, Starts, Ends You can use the search bar to search for domains that contain particular keywords you are seeking, e.g. a search for "car" will yield results for all expired domain names that contain the term "car". You can also use the search tool to find domains that begin, or end with the search term too, with the drop down box next to the search form.
Unfortunately, most domain names take at least a couple of months to sell, especially without an attached website. Thus, there is no need to become discouraged if your domain name does not sell immediately. Most people make the mistake of quitting their domain speculation endeavor after waiting for several months to sell without success. In reality, domain name squatting can be just as profitable, and it is a valid form of long term investing.
Many people think of domain buying and selling to be one of the easiest methods of making quick money. Perhaps, you may have heard of someone buying a domain name for under $3000 and then selling it for $25,000. A quick $22,000 profit! Such stories can be very motivating! And that sort of money does exchange hands (Go through 10 of the biggest domain name sales of all time!). But these deals don’t come as easy as they seem! Ask anyone who flips domains for a living and he/she’ll tell you the amount of hard work and skill that goes into it.
No, no, no. ToysRUs made a perfectly logical decison that most any business would do and Google tanked them for it. ToysRUs wanted the url toys.com to direct to their site. They're all about toys and they simply bought a url that described their business and told the url where to take people. Google tanked them in the rankings because Toys.com came with link juice. Google assumed that Toys.com was doing this to manipulate the search engines but there is just, to my knowledge, ZERO evidence of this. This is another case of Google caring more about the possible spam threat than the actual rankings for searchers.
Buying and selling Domains is a tricky industry. You easily get addicted to it without really knowing what it's all about. Unfortunately I learnt a lot of the answers on here after losing 6k on useless domains. It is a constantly changing industry but the subject that keeps coming up is TRAFFIC. Organic type in Traffic. Those premium domains are long gone and you need to spend big bucks to acquire them on secondary markets such as Domain Auctions, Expired Domain Names, and Available Aftermarket Domain Names for Sale but if you keep up to date with future trends then you can spend less on hand registered names. You really need to think outside the box and spend a lot of your time reading industry leading blogs like business insider, network as much as you can and have a specific niche before jumping into other trends that you don't quite understand. There's so many ways of selling. Don't try and sell to other people who are trading domains aka domainers instead look for an enduser on Google by typing the name you own and if there's advertisers then you have yourself some leads or use tools such as Free Domain Appraisal and Domain Productivity Tools. A buyer can be convinced to buy if you have the numbers to prove how much that domain would be worth to them. Find out how much they spend on advertising per month then make comparisons with the number of direct type in traffic they get from your domain that you selling. If you can prove these numbers then it's easier to sell otherwise you better off holding on to it, maybe develop it the way Trump has developed his name until someone interested gets in touch. There's so many platforms where you can list the domain such as The world's leading domain marketplace , Park Domains - Afternic -DomainNameSales.com etc . Please NOTE I am not promoting any of these services but I have used them before and have had some success. Probably should have signed up for their affiliate programs but haven't had a chance before this question came up. There's so many other metrics involved so research as much as you can, don't spend a day without reading about the subject and go in at least knowing what you are doing. My two cents.
What I like to do is sort by DP which stands for domain pop, and this is basically the number of linking root domains. So, BL is the number of back links. As you know that can be somewhat misleading if they have a lot of site wide links or multiple links from the same domain. I like to sort by domain pop. What that does is it brings up the sites with the most amount of referring domains.
Use escrow services for direct sales. When you are dealing directly with the buyer, make sure that any money that is transferred goes through an escrow service. This will ensure that all checks clear and that you aren't left with a bounced check and no domain. Escrow services may add a few days to a sale and cost you a percentage, but they can save you a lot of heartache.
In theory, you could technically acquire a domain for $10,000 and be able to sell it for $100,000. You could also acquire a domain for $10 and be able to sell it for $100,000, $10,000… or $100, you get the picture. Because of this, it’s hard to recommend a perfect starting budget because your strategy, experience, and the pace at which you learn will hugely affect your buying and selling decisions.