Instead of focusing on one domain name to sell quickly, try selling large volumes of domain names over longer periods of time. While this may require a more substantial investment, it will also return a greater profit in the long term. Remember, if you follow the basic principles of domain name speculation, there is good chance that your domain names will sell eventually.
Chris takes us through his stages of domain investing: educating himself, antique picking previously owned dropped domains, buying brandable expired domains and his first 2 profitable flips. We touch on the tough topics of frontrunning and GoDaddy expired auction changes, plus the 4 letter word of domainers, CALL- with Chris’ current 100% success rate on phone calls!
I've seen some people comment about losing the link value of domains that have expired and picked up, but what about non-expired domains? Let's say a competitor is going out of business and they still have a year or two left, and we buy their domain and site. Is there a risk changing registrant info and registrars, even if I keep their site up and mostly the same as before? I was under the impression that I'd want to keep it under their name so as not to hit the uber-reset button on the domain's inbound link value.
Everybody going to start using old domains should also know how to get them, I'm going to post soon article about it on seomoz as there are several ways starting from online rankings and lists up to dedicated seo tools that you can run on your computer and get precise and actual data on demand for any domains lists. Anybody intersting in such tools please visit our website: http://en.exdomain.eu/
Review Web Archive’s versions of the website: Examine the website’s history and how it looked like using the Web Archive. What was it about? What did it offer? This is useful for a variety of different reasons. It could inspire you as to who a good potential buyer might be (by analyzing the website’s content), and it could also signal some red flags in case the domain was being used for anything shady.
If you buy a dropped domain from Snap or Namejet, the backlinks seem to be worthless for SEO. They are valuable for traffic if it's targeted to your site. Go ahead and 301 redirect into your site because it's the traffic from the back links that is worth something. I use the Google URL builder to redirect these names so you can see the domain the traffic is coming from.
2) prerelease auctions. These are domains where the auction venue has contracted with the registrar, like Fabulous or Moniker, to auction off non-renewed domains. Just before a domain enters the pending delete process, it goes to a private auction to any person who has backordered the name. Some people feel that back links on these type of auctions still provide a SEO benifit. My testing indicates that there is zero SEO benifit when these domains are redirected into another site. So if you get a domain with "pink squirels" in a lot of achor text to a domain and then point it at your domain, you don't rank for "pink squirels"
To find popular phrases I opened up the Google Keyword Planner. This free tool by Google, allows you to find out how often a word or phrase is searched in Google. A phrase like “Yoga Mat’ has on average, about 10K – 100k monthly searches. That’s A LOT. However a more niche phrase like “Good Yoga Mats” only has 100 – 1K monthly searches. These seem similar, but I wanted to focus on the exact popular phrase that people are searching for.
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I'm not against making money in any way, but $400 doesn't really seem worth the effort and coffee expense invested (I like the good stuff). This is a very basic example used to put the costs in perspective. Most SEO providers charge more than $50 per hour, and you get what you pay for. The above example of a final labor estimate is probably much higher, or if the domain is already ranking high and the owner wants to sell, so is the initial purchase price. Since this is often repeated many times over for multiple domains, it could get time consuming, and expensive.
Selling on auction sites is another great way to find buyers. Ebay.com is perhaps, the most popular place to sell domain names. Afternic.com is another site that allows sellers to find good buyers. If you have premium domain names, become a member at GreatDomains.com and list your domain name there. The site is a reputed marketplace and brokers deal with thousands of dollars trading domain names. You can also sell domain names through Sedo.com, a site which has its own selling program. Sedo.com has the largest marketplace in the world, and boasts of having a list of the most expensive domain names in the market. It also has a safe and secure escrow service for domain name buyers and sellers.
The easiest way to see that is to go to HREFs and look at the anchor text. It reveals right away whether or not the site has been spammed. You also want to see if it’s been SEO’d too much. Right? In this case, it’s not because it has a brand name here and some natural keywords, but if the number one anchor text was like, cell phone management system and then the next one was like cheap cell phone management system, you’d know that the anchor text was manipulated and probably overly SEO’d. So, what you want as a site that has a natural link profile.
Length: This is pretty self-explanatory. Generally the shorter the domain name, the more valuable it is. This difference in value decreases exponentially as the name gets longer, though. For instance, the difference in price between 3 and 4 letter domains are significant, while the price difference between a 7 and 8 letter domain would usually be much less significant.