They see a domain’s price tag and they can instantly tell whether it’s under or overvalued. This is probably the most important skill one should have in this industry. Neil Patel has an interesting related quote: “The most important thing to remember when buying sites is that you always make money on the buy, never the sell.” In order to successfully do this, you must be able to spot undervalued domains. This is what will ultimately translate for you into a handsome profit margin when you get the opportunity to resell the domain for its “real value”.
Some people in the advertising and marketing industry have expressed fear that considering the way social networking portals are taking over our lives, businesses will soon operate from these websites and stop building their own websites altogether. Although such fear is justified to a certain extent, if looked at thoughtfully, the benefits offered by an independently hosted and controlled website far outweigh the promise held by social profiles.
Official marketplaces offer a third possibility for domain traders to peddle their product. Domain marketplaces, such as Sedo, GoDaddy.com, or BuyDomains.com, connect potential buyers with domain holders hoping to sell their valuable virtual property. These platforms function as a kind of domain real estate agency and are known to sometimes demand high prices for their services.
When I first started online, I'd register domains that I thought I could develop and sell at a later time. After learning my way around the cloud, I realized many of the domains I'd registered are pretty much useless, or so I thought, and I let them expire. Come to find out several of these domains have been picked up by parking sites and are being offered for sale for thousands of dollars! Now I'm not saying they're actually selling for the asking price, but I learned my lesson. I never allow a domain name to expire. I add content to it, backlinks, some AdSense and try to sell it for something.
Referring domains for anchor phrases usually reveals similar information. What you really want to look out for is whether or not the site has been picked up by a spammer in the past. A lot of times these expired domains were dropped, picked up by a website owner who then tried to rank it for keywords like Viagra, Cialis and whatever. You obviously don’t want that kind of domain.
The first thing you need to do is signup at Namejet in order to get your account (signup is free). You can then use their search functionality to sort through all the upcoming domains for auction. Place bids for $69 on the ones you want to go to auction for. If you bid on 100 different domains for $69 each, and there is 50 bidders for each auction you need to understand you aren’t going to owe any money, you are not committing $6,900 to Namejet. By entering that $69 you are getting an entry into the live bidding when the 30 days expire. Only if you are the ONLY bidder on a domain would you automatically win the domain and owe $69 to Namejet.
The truth is that you require at least one year’s time to get around only the basics of the domain flipping business, leave alone making huge money from it. During this time, you’ll make several mistakes, buy useless domain names, lose out prospective deals and much more. Domain flipping is far from any get rich quick method. If overnight results are what you’re after, domain investing may not be your piece of cake. This business involves a real and steep learning curve which many people find difficult to climb.
Apart from pending delete and auction domains, you can use our domains crawler that lets you scrape websites in bulk to find domains that are available to be registered and have amazing backlinks. Your personal crawlers run on our servers and are entirely web based. You do not need to install any software or have a VPS or proxies in order to do use them.
Once you have a name in mind, how do you know if the price is fair? I like to use namebio.com to compare the domain I’m thinking about buying with similar domains that have sold. You can enter the keyword and also use some advanced search features to see a list of names similar to yours, what they actually sold for, and when they sold. You can also research current domain sales on venues like GoDaddy Auctions and Afternic. Finally, Ron Jackson issues a weekly report on DN Journal that covers the top public sales of the week. You can use all these resources to help you price your domains correctly.
There is always a learning curve in buying domains with the purpose of reselling them. Don’t hesitate to ask a lot of questions to those who went before you, participate in forums such as namepros.com and dnforum.com, keep abreast of industry trends via resources like domaining.com, and reach out to the Afternic and GoDaddy Aftermarket support teams.
A suspiciously high number of backlinks from some related niche websites that aren’t too great in quality. In my opinion, this could be an indicator that the domain name was using a Private Blog Network (PBN) service or their own PBN to boost their authority…this blackhat tactic can work, but it places your domain name at risk and the PBN owner could pull backlinks at any time.
This is similar to house flipping, where a home is purchased and fixed up in order to sell for a fast profit. Unlike house flipping, however, there is essentially nothing to be done with the domain name in order to increase its value. Therefore, the key to a successful domain flip is being in the right place at the right time in order to acquire a valuable domain name before it is given a higher price.
So how do you develop that instinct? NameBio maintains a database of over 500,000 historical domain sales (as of writing this post). They have interesting filtering features by which you can narrow down domains by price range, date sold, keywords and more. Simply sifting through the listings on NameBio long enough will quickly develop your domain appraisal “instinct”.