The IP popularity and domain popularity each play a part in the overall quality evaluation. If you come across an expired domain with a high link popularity (i.e. a large number of backlinks), but then poor values when it comes to IP and domain popularity, you can assume that these links were obtained in an artificial way. Domains like these will have already caught the search engines’ attention. Perhaps this is the reason why the domain was abandoned. Users that want to start a serious online project should steer clear of these domains.
Now, a lot of times these great domains that have pending delete will get snapped up in a flash. Okay? You want to use the same system that’s 500,000 domains so you can always sort them by whatever you want to do to make sure you’re only looking at quality domains and look at the link profile the same way. Once you find one that you like, you can’t just sit on your computer at Go Daddy and wait for it drop on 6/14 and expect to get it because there’s going to be a lot of other people gunning for that domain. You actually have to use a service like Snap Name.
This is in response to a question a fellow Moz community member once asked in Q&A, and we thought that it deserved its own article. Buying up expired domains, or purchasing keyword-driven domains is becoming more popular amongst the internet "get rich quick" crowd. The big question is: Can you make a profit by buying and selling domain names? If you get the right one, sure. If you plan on repeating the process over and over, probably not.
If you buy keyword specific domains, you're really buying the type in traffic. I use the URL builder and redirect through that URL so you can see how much traffic your getting from the keyword domain. There seems to be no rythme or reason to what keyword domains deliver traffic and what don't. By tracking traffic with the Google URL builder you get a feel for what names are giving you traffic and which are not. ie. the plural, the singular, two words, three words, the possessive, etc.
Domain flipping is the art of buying a good domain name at a wholesale price and successfully selling it at a resale price and making a profit. I’ve been helping clients flip domain names for over 10 years. The skills needed to be successful is some working capital, knowledge of domain valuations and a good information flow from a trustworthy domain broker who knows the landscape and can help source you the best deals.
Wait for people to contact me: When I bought my two domains, I didn’t pay the extra $12 for Domain Privacy, learn about Domain Privacy here, so anyone can look up the owner of IHateCold(.com) and ReallyFunnyJoke(.com) in the ICANN WHOIS Database. It can tell you whoever owns any website unless that domain owner pays for domain privacy. So if someone was really interested in any of my websites, they could look me up and shoot me an email about their interest.
One of the best ways to obtain a valuable domain that is already search engine optimized is to purchase existing domains via auction sites. This strategy can be beneficial mainly in two ways. Firstly, any domain that has already been purchased was probably already researched for potential benefits. Secondly and more importantly, the second benefit is that many recently expired domains still retain some of the search engine optimization attributes that were built up by the previous owner. For example, a recently expired domain name may still have active backlinks on the web, and the page rank of the domain could still be high, giving the purchaser instant SEO gratification with minimal effort.
In theory, you could technically acquire a domain for $10,000 and be able to sell it for $100,000. You could also acquire a domain for $10 and be able to sell it for $100,000, $10,000… or $100, you get the picture. Because of this, it’s hard to recommend a perfect starting budget because your strategy, experience, and the pace at which you learn will hugely affect your buying and selling decisions.