Referring domains for anchor phrases usually reveals similar information. What you really want to look out for is whether or not the site has been picked up by a spammer in the past. A lot of times these expired domains were dropped, picked up by a website owner who then tried to rank it for keywords like Viagra, Cialis and whatever. You obviously don’t want that kind of domain.

The market-driven principles of the domain trade mean that a domain is only worth as much as the buyer is willing to pay. It is for this reason that criteria such as market potential and usability play such central roles in determining prices. Values can change at the drop of a hat. The price of a domain that was once of little interest to anyone in years past can skyrocket once, for example, a newly founded company takes interest in that same name.

Great post! I tried to repurpose an expired domain to build an authority site (your method 1) – but it doesn’t rank as it should. i checked the backlink profile via majestic and and it’s clean. also checked the metrics of the competition. with the amount of trust and link juice my expired domain has vs. the competition, it should be on page 1 for those keywords. is there something i’m missing here?

Hi guys, just a thought, you do not need to build traffic to the domain yourself, you can always buy expired domains, best to subscribe to a paid service like (so you are the first to know) or a free one, and in this way, you can get old domains that have traffic. You could use these domains for parking, getting advertising income or even to sell. I have noticed, that domains that were not hot in the past, can still be hot now, just use Google Trends to type in the keyword, and you will see its future projections. 
Use the advanced search option to quickly hone in on the type of names you are interested in. You can narrow the results by price, top-level domain (i.e, .com, .net, .org, .club, etc.), keyword, and many more filters. Using this feature will help you quickly sort through the millions of domains on the aftermarket and find the domain names that best fit your end goals.
The domain name industry is quite similar to the real estate industry in a lot of aspects. There are end users, brokers, consultants and domain flippers or “domainers”. Domain flipping works similarly to buying a house, renovating it (or even sometimes just sitting on it) and then selling it again at a higher price point. The gist of it is: you’re purchasing a domain name and betting it’s worth (or will be worth) more than you paid for it. If you’re right, you get a nice paycheck and move on. Those who make a living out of this just rinse, repeat, and scale.