Hi thanks a lot for this. I appreciate your honesty. A lot of people need to hear this. I needed this to. When buying and flipping domains always ask yourself who would actually buy this domain, what they can do with this domain and how would you monetize this domain if you bought it. Always think of your customer and treat it as a business. I think you’ll avoid a great deal of dissapointment down the line. Thank you

This is in response to a question a fellow Moz community member once asked in Q&A, and we thought that it deserved its own article. Buying up expired domains, or purchasing keyword-driven domains is becoming more popular amongst the internet "get rich quick" crowd. The big question is: Can you make a profit by buying and selling domain names? If you get the right one, sure. If you plan on repeating the process over and over, probably not.
In addition to the quantity of incoming links, the quality of them also needs to be accessed. The main issues here are: where does the link come from? What kind of link is it? A high quality backlink profile is usually made up of different link types such as footer and sidebar links, links in comments, forum threads, and social media posts, as well as content links that come from other similar websites. It’s necessary to find out whether these links are marked as follow or nofollow.
Granted, it is not bad information, however, if EVERYONE rushes to namejet and signs up, the only people that really benefit are namejet 😉 The increase in competition means there are more bidders in the pool which will likely increase bid amounts (because the newcomers will not be able to ascertain a “true value” as much as a “pro” flipper would). The result is a lower profit margin as the method becomes saturated.
Content setup: If your domain has potential to attract good search engine traffic, you might want to set up some content to help facilitate that. If this helps your domain do better in the search engine rankings then it’s a big win regardless of whether you choose to flip the domain only or flip the domain with the content as a “website”. The SEO value will be helpful either way.

What if we replace “bitcoin” with “ripple” in all these examples? SellRipple.com? RippleGiftCards.com? Ripple.network? Ripple.us…etc. You get the picture. There are a 100 of these on NameBio + the keywords we got from the Google Keyword Planner, that’s hundreds of potential high-value domains right there. The thing is, we’re only scratching the surface here. According to Wikipedia, there are over 1,300 cryptocurrencies online as of January 2018.
Thanks for the great review on domain flipping. I could definitely see myself getting into domain flipping down the road. I constantly find myself thinking of domains that are probably worth buying. But the way you have presented and analyzed which keywords get the most page views makes it more like long term investing. I also never considered trying to market the domain names or that Adsense money could be generated. Thanks for sharing and good luck with your domains!

I have an interesting twist on how I have done it in the past. I will buy a domain and use it as a development domain for blog posts and things of that nature. Then over time it will gain DA and PR. Then I will sell it off and buy another development domain and start the process over. Not quite the process you mentioned, but it works. People will link to the development site to show things off as well  sometimes, so that helps.
Expired domains are domains that have been registered by individuals, businesses, or organizations, but aren’t renewed after the contract ends, or are deliberately terminated. That means that they available for re-registration. There are many reasons why someone would choose to abandon a domain; one reason could be that the web project failed, or that a domain portfolio went into liquidization. Domains can also end up becoming free due to the owner receiving warnings for possible trademark infringement. Re-registering can also result in legal consequences.
Whether you can use an existing backlink profile for a new web project under the available domain depends on whether the link target of incoming links can be reconstructed. In order to analyze which content was provided under a domain in the past, you can find out on the Internet Archive Backlinks have no value if they lead to nowhere and this can even have a negative impact. They are possibly redirected to similar subpages or homepages using 301 redirect. In this case the most part of the link’s power is lost.

This is a little bit on the grey hat/black hat side of the spectrum. But the fact is building a blog network with expired domains flat out works. The only issue is getting those cream of the crop domains without going broke. This video will walk you through tested strategies and techniques you can use to find powerful, yet affordable, expired domains.


Your system is broken, You took my lising money on an open domain http://www.australianfintech.com.au and then stuffed me around something cronic and no response from your supoport team either. I have spoken to Tony who is one of the main people there at a function and I will move heaven and earth to find his number and give him a piece of my mind!! I have 60+ domains to sell but it seems you do not want the business! BAD MOVE not accomodating clients!

So what are some strategies to finding great domains to flip?  Well, the first is to find quality domains.  There are some sights that publish a daily list of good upcoming Namejet auctions like here: http://www.tld.org .  This is an easy way without having to search to find some great upcoming auctions to bid on.  If you have the time you can search Namejet yourself.  The key is to making money by flipping domains is to find domains that other people will want.  If the 30 day window period just started on a domain (for this example let’s say it was Anticareer.com) you could use Google to search for ‘anticareer’ and ‘anti career’ and see if you can find people who own sites that may be interested in this domain.  Email them and ask them if they’d have an interest in purchasing the domain Anticareer.com.  If you get some bites you can then go and bid on the domain and if you win it you can flip it right away.  Once you get some experience it will be easy for you to spot the domain names which you can quickly and easily flip and you’ll also develop a good feel for what price you should pay to make yourself the amount of profit you want to make.
Get appraisals for your domain names. When selling, you will want to know what kind of price you should expect to get for your sites. There are a variety of websites that offer free appraisals for valuation. This includes larger domain auction sites such as Sedo.com, GoDaddy.com, and DomainIndex.com. These of course are only estimates, but they can give you a good idea of what certain domains might be worth.
Here's an old post on search engine roundtable that claims google's policy is to discount previous backlink juice when a domain changes ownership.  I'm not convinced whether this is actually true or something Google says to discourage excessive domain buying / 301 redirecting for SEO benefit.  The comments above seem to give varying opinions on this matter. Would be great to get to the bottom of that one!
Know your rights under the Anti-cyber squatting Consumer Protection Act (ACPA). This is the main federal law that deals with domain name trademark disputes. These distinctions are still a legal gray area, and being able to make these claims is no guarantee you will win a case. You should consult with a copyright lawyer to help determine the validity of your defense. If you are accused of cybersquatting, you may be able to keep your domain if you can make any of the following defenses in court:
Domain investors build a portfolio of valuable domain names, and attempt to sell them at a profit. Both Sedo and Afternic offer domain marketplaces (also known as Domain Listing Services, or DLS) for investors to advertise their domains to potential buyers. Once the seller and buyer agree, the aftermarket platforms then facilitate the purchase and transfer of the domain(s). As an Enom customer, you’re entitled to list your domains for sale on Sedo, Afternic, or both at the same time. Get started
In the grey hat SEO world, the thought is that you can take a domain that is keyword driven, do a quick optimization to get the site ranking, and sell it off at a profit. It could, and does happen daily. How much time is invested in optimizing a site to get to page one, vs how much the site will sell for? (remember that quote at the beginning of this article?). Let's put it into simple math:
Those trading domains for commercial purposes are generally on the prowl for lucrative domain endings. There are essentially two different ways traders go about making money off of domain names. One method entails purchasing already established names for a low price and selling them for a profit later once their value has increased. Another strategy involves buying and registering a domain that is thought to possess a high sales potential. Many domain traders use backorder services. These services automatically register a domain when one becomes available or is deleted (what are known as expired domains).
Mr. Dabir as far as my knowledge is concerned such media oriented names are of premium category and may seek higher value. I was acquainted with discussions going on regarding primarily hindi language entertainment platform called http://hindi.media and the dealing was of higher end hence expect it to be in several thousands bucks. Any inferior expectation may beget only disappointment.
Unfortunately, most domain names take at least a couple of months to sell, especially without an attached website. Thus, there is no need to become discouraged if your domain name does not sell immediately. Most people make the mistake of quitting their domain speculation endeavor after waiting for several months to sell without success. In reality, domain name squatting can be just as profitable, and it is a valid form of long term investing.
Instead of focusing on one domain name to sell quickly, try selling large volumes of domain names over longer periods of time. While this may require a more substantial investment, it will also return a greater profit in the long term. Remember, if you follow the basic principles of domain name speculation, there is good chance that your domain names will sell eventually.
Lately I've noticed a lot of questions in Q&A centering on purchasing expired domains. A lot of our members have expressed interest in buying old domains for a variety of prices (some are cheap, some are going for upwards of $50k) and want some advice on what to do with the domains once they've been purchased. I'm no domainer, nor am I an expert in such a business tactic, but I generally recommend one of three different options for an expired domain (and would love to hear more if you've got any).
Granted, it is not bad information, however, if EVERYONE rushes to namejet and signs up, the only people that really benefit are namejet 😉 The increase in competition means there are more bidders in the pool which will likely increase bid amounts (because the newcomers will not be able to ascertain a “true value” as much as a “pro” flipper would). The result is a lower profit margin as the method becomes saturated.

Buying a website is a risky job especially if the investment is big. My first experience was a big fail. So after some time spent on Flippa I found out about a site called Safe Site Buying which I heard that was created by super sellers from flippa and got a coupon code "flippa50" which was supposed to give me a huge 50% discount. This deal looked pretty good to me so I tried it. They provided me with a full report, 20 pages long and with their own subjective opinion. They were very helpful. When you want to spend more than $2-3000 on a website this service is a must if you ask me.


If you buy keyword specific domains, you're really buying the type in traffic.  I use the URL builder and redirect through that URL so you can see how much traffic your getting from the keyword domain.  There seems to be no rythme or reason to what keyword domains deliver traffic and what don't.  By tracking traffic with the Google URL builder you get a feel for what names are giving you traffic and which are not. ie. the plural, the singular, two words, three words, the possessive, etc.
That said, my recommended budget for beginners would be $500+. Using this budget you could buy a bunch of high-potential $10 domain names, expired/dropped domain names or a mix of both. It’s very important to invest only what you can afford to lose and treat this as a side hustle till you get the momentum going. As you gain experience, industry expertise and some sales under your belt, you can then consider slowly growing your business into a full-time gig.
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