A rule of thumb that I follow is when I purchase a domain name I have to believe that I can flip it for a 100% profit.  So if I spend $500 on a domain I need to feel like I can sell it for no less than $1,000.  This way, even if I’m wrong in my estimation I still have some room to still turn a profit.  And if worse case comes to worse case I’ve sold domains before for a $0 profit (it happens even to the best of us).
Unfortunately, most domain names take at least a couple of months to sell, especially without an attached website. Thus, there is no need to become discouraged if your domain name does not sell immediately. Most people make the mistake of quitting their domain speculation endeavor after waiting for several months to sell without success. In reality, domain name squatting can be just as profitable, and it is a valid form of long term investing.
This is in response to a question a fellow Moz community member once asked in Q&A, and we thought that it deserved its own article. Buying up expired domains, or purchasing keyword-driven domains is becoming more popular amongst the internet "get rich quick" crowd. The big question is: Can you make a profit by buying and selling domain names? If you get the right one, sure. If you plan on repeating the process over and over, probably not.

Domain name expert Bill Sweetman has provided strategic domain name advice to major companies around the world for over 20 years. Bill is the President & Lead Ninja of Name Ninja, a boutique domain name consulting firm that helps companies acquire, manage, protect, and profit from their domain names. A self-confessed domain name fanatic, Bill registered his very first domain in 1994 (which he later sold for five figures) and has been perfecting his “Domain Karate” moves ever since.
Selling on auction sites is another great way to find buyers. Ebay.com is perhaps, the most popular place to sell domain names. Afternic.com is another site that allows sellers to find good buyers. If you have premium domain names, become a member at GreatDomains.com and list your domain name there. The site is a reputed marketplace and brokers deal with thousands of dollars trading domain names. You can also sell domain names through Sedo.com, a site which has its own selling program. Sedo.com has the largest marketplace in the world, and boasts of having a list of the most expensive domain names in the market. It also has a safe and secure escrow service for domain name buyers and sellers.
There are many risks that would-be domain investors should carefully consider before buying and selling. The three largest risks are liquidity, subjectivity and legality, but there are also many other ranging from misleading appraisals to faulty escrow payments. Would-be buyers should carefully consider these risks before investing in domain names.
(function(){"use strict";function s(e){return"function"==typeof e||"object"==typeof e&&null!==e}function a(e){return"function"==typeof e}function l(e){X=e}function u(e){G=e}function c(){return function(){r.nextTick(p)}}function f(){var e=0,n=new ne(p),t=document.createTextNode("");return n.observe(t,{characterData:!0}),function(){t.data=e=++e%2}}function d(){var e=new MessageChannel;return e.port1.onmessage=p,function(){e.port2.postMessage(0)}}function h(){return function(){setTimeout(p,1)}}function p(){for(var e=0;et.length)&&(n=t.length),n-=e.length;var r=t.indexOf(e,n);return-1!==r&&r===n}),String.prototype.startsWith||(String.prototype.startsWith=function(e,n){return n=n||0,this.substr(n,e.length)===e}),String.prototype.trim||(String.prototype.trim=function(){return this.replace(/^[\s\uFEFF\xA0]+|[\s\uFEFF\xA0]+$/g,"")}),String.prototype.includes||(String.prototype.includes=function(e,n){"use strict";return"number"!=typeof n&&(n=0),!(n+e.length>this.length)&&-1!==this.indexOf(e,n)})},"./shared/require-global.js":function(e,n,t){e.exports=t("./shared/require-shim.js")},"./shared/require-shim.js":function(e,n,t){var r=t("./shared/errors.js"),i=(this.window,!1),o=null,s=null,a=new Promise(function(e,n){o=e,s=n}),l=function(e){if(!l.hasModule(e)){var n=new Error('Cannot find module "'+e+'"');throw n.code="MODULE_NOT_FOUND",n}return t("./"+e+".js")};l.loadChunk=function(e){return a.then(function(){return"main"==e?t.e("main").then(function(e){t("./main.js")}.bind(null,t))["catch"](t.oe):"dev"==e?Promise.all([t.e("main"),t.e("dev")]).then(function(e){t("./shared/dev.js")}.bind(null,t))["catch"](t.oe):"internal"==e?Promise.all([t.e("main"),t.e("internal"),t.e("qtext2"),t.e("dev")]).then(function(e){t("./internal.js")}.bind(null,t))["catch"](t.oe):"ads_manager"==e?Promise.all([t.e("main"),t.e("ads_manager")]).then(function(e){undefined,undefined,undefined,undefined,undefined,undefined,undefined,undefined,undefined,undefined,undefined,undefined,undefined,undefined}.bind(null,t))["catch"](t.oe):"publisher_dashboard"==e?t.e("publisher_dashboard").then(function(e){undefined,undefined}.bind(null,t))["catch"](t.oe):"content_widgets"==e?Promise.all([t.e("main"),t.e("content_widgets")]).then(function(e){t("./content_widgets.iframe.js")}.bind(null,t))["catch"](t.oe):void 0})},l.whenReady=function(e,n){Promise.all(window.webpackChunks.map(function(e){return l.loadChunk(e)})).then(function(){n()})},l.installPageProperties=function(e,n){window.Q.settings=e,window.Q.gating=n,i=!0,o()},l.assertPagePropertiesInstalled=function(){i||(s(),r.logJsError("installPageProperties","The install page properties promise was rejected in require-shim."))},l.prefetchAll=function(){t("./settings.js");Promise.all([t.e("main"),t.e("qtext2")]).then(function(){}.bind(null,t))["catch"](t.oe)},l.hasModule=function(e){return!!window.NODE_JS||t.m.hasOwnProperty("./"+e+".js")},l.execAll=function(){var e=Object.keys(t.m);try{for(var n=0;n=c?n():document.fonts.load(u(o,'"'+o.family+'"'),a).then(function(n){1<=n.length?e():setTimeout(t,25)},function(){n()})}t()});var w=new Promise(function(e,n){l=setTimeout(n,c)});Promise.race([w,m]).then(function(){clearTimeout(l),e(o)},function(){n(o)})}else t(function(){function t(){var n;(n=-1!=y&&-1!=g||-1!=y&&-1!=v||-1!=g&&-1!=v)&&((n=y!=g&&y!=v&&g!=v)||(null===f&&(n=/AppleWebKit\/([0-9]+)(?:\.([0-9]+))/.exec(window.navigator.userAgent),f=!!n&&(536>parseInt(n[1],10)||536===parseInt(n[1],10)&&11>=parseInt(n[2],10))),n=f&&(y==b&&g==b&&v==b||y==x&&g==x&&v==x||y==j&&g==j&&v==j)),n=!n),n&&(null!==_.parentNode&&_.parentNode.removeChild(_),clearTimeout(l),e(o))}function d(){if((new Date).getTime()-h>=c)null!==_.parentNode&&_.parentNode.removeChild(_),n(o);else{var e=document.hidden;!0!==e&&void 0!==e||(y=p.a.offsetWidth,g=m.a.offsetWidth,v=w.a.offsetWidth,t()),l=setTimeout(d,50)}}var p=new r(a),m=new r(a),w=new r(a),y=-1,g=-1,v=-1,b=-1,x=-1,j=-1,_=document.createElement("div");_.dir="ltr",i(p,u(o,"sans-serif")),i(m,u(o,"serif")),i(w,u(o,"monospace")),_.appendChild(p.a),_.appendChild(m.a),_.appendChild(w.a),document.body.appendChild(_),b=p.a.offsetWidth,x=m.a.offsetWidth,j=w.a.offsetWidth,d(),s(p,function(e){y=e,t()}),i(p,u(o,'"'+o.family+'",sans-serif')),s(m,function(e){g=e,t()}),i(m,u(o,'"'+o.family+'",serif')),s(w,function(e){v=e,t()}),i(w,u(o,'"'+o.family+'",monospace'))})})},void 0!==e?e.exports=a:(window.FontFaceObserver=a,window.FontFaceObserver.prototype.load=a.prototype.load)}()},"./third_party/tracekit.js":function(e,n){/**
When a domain name that was previously registered expires, it goes through a grace period that allows the previous registrant one last chance to reclaim their domain before it becomes available to new buyers. If the previous registrant still has not renewed their domain after the 77 day deletion process, the domain name will officially expire and enter the Aftermarket.
Buying a website is a risky job especially if the investment is big. My first experience was a big fail. So after some time spent on Flippa I found out about a site called Safe Site Buying which I heard that was created by super sellers from flippa and got a coupon code "flippa50" which was supposed to give me a huge 50% discount. This deal looked pretty good to me so I tried it. They provided me with a full report, 20 pages long and with their own subjective opinion. They were very helpful. When you want to spend more than $2-3000 on a website this service is a must if you ask me.
Yes! Selling domain is an emerging trade and no wonder if it can develop into an exchange. www.DomainX.org has been initiated with this view. There are some good ideas in the comments regarding which names to buy and how to grow their value. However one must not forget that it also involves a recurring cost (annual renewal) and keeping many of them might become difficult if you are not really selling at least a few to cover it. Enjoy free listing at DomainX.org.

If domains are real estate, then the same rules of real estate should apply. In real estate, taxes are based on the value of the property. So, a person asking $10,000 for a domain shouldn't be paying the standard $15-30 renewal fee as a person asking $200. The renewal fee should be based on the domain's value. Domainers want to claim it's like real estate without applying the most fundamental rules of real estate.
What Is Escrow? Learn how your transaction can be secured with escrow Fee Calculator Learn more about our fee structure and processing charges Escrow Accounts Secure transactions with licenced trust accounts Services Confidently buy and sell goods and services online Help Center Search our knowledge base Partners Our partners work with Escrow.com to make buying and selling easy Learn More Learn more about transactions, accounts and payments Contact Us Our customer support team can assist with any problems and questions

But in general, the best and easy way to sell a domain is to go with a marketplace. There is many popular marketplace dedicated to selling domains including Flippa and SellDom to sell your domain (full disclosure, I’m working on SellDom). The advantage is to leverage the popularity of that kinds of services in hope that someone will find your domain and buy/make an offer.
Since 2013, more than 183 million domain names have been registered but none of these is used. A large chunk of these domain names is hoarded by domain flippers who will then resell these domain names to new buyers. Now if you are a newbie in this particular field, the best way to go about flipping domains is to start with a small budget until you gain relevant experience in the field.
Namejet is a domain clearing house (at least that is my term for it).  What happens is that people let their domain names expire everyday.  Some people just don’t need their domain anymore, some people forget to renew it, some people die, I mean there can be hundreds of reasons why a domain will not be renewed.  What the domain registrars want to do is cash in on the domain that someone forgot to renew, so they offer that domain to Namejet to auction it to the general public.  Think of it like a storage unit, someone doesn’t make their payment and the storage company hires an auctioneer to come and auction the storage unit to the general public.  Namejet is doing this but for domain names.  The bid for each domain starts at $69.  What I LOVE about Namejet is the process…  they let you search through the domains that are coming up for auction 30 days in advance.  Whoever places a $69 bid on a domain will be entered into an auction when the 30 days runs out with everyone else who placed a bid.  If you are the only bidder than you get the domain for $69.  If there are 10 other bidders than there is a closed auction, meaning only you 10 guys can bid now against each other in a 3 day auction with the highest bidder taking the domain when the clock strikes zero.  I love this because let’s say there is a great domain and it flies under the radar.  If it goes to auction with only 3 or 5 or 7 bidders my chances of winning this domain at a very low price are great.  I’ve won domains for $100 which I was able to flip for $2,000.  I won a domain for $2,500 which I flipped within 4 months  for $7,500.  I won a domain for $1,000 which I’ve turned down $5,000 offers on because I think I can get $10,000 for it.  The key is to not overpay in order to leave yourself plenty of room to turn a profit when you flip the domain.
  Since starting SEO back in 2009, it has become very difficult to rank brand new domains. Unless you are building a brand, it's highly recommended that you start every new money site with an expired domain. Additionally, if you're building a PBN, you should only consider using expired domains. The problem is good domains start at $50 a piece, and anyone charging less is either full of sh*t or selling garbage domains, and I mean that. If it sounds too good to be true, it probably is. DomCop has a great offer that all of you buying expired domains should consider. For the price of a couple domain names, you can use DomCop for a month, snag some excellent domain names, which would otherwise cost you thousands of dollars. If you're considering expired domain software and don't have the knowledge to program your own crawler, I'd lean towards DomCop.   

Now it’s time to transfer the domain name. Every site has its own process. Generally, the domain-selling sites require sellers to submit the authorisation code, which will initiate the transfer process. Once the transfer is completed, the seller can transfer funds from the escrow account to his personal account. Do check for the minimum number of days the amount must stay in the escrow account before the transaction can be completed.
Your domain name registrar may provide you with a free one-page Website tool, which you can use to create a “this domain is for sale” landing page. Alternatively, you can create a single page (perhaps a hidden page hanging off one of your existing websites) that indicates that your domain names are for sale. You can then forward all of your domain names that are for sale to that one page.
Dictionary Word/Pronounceable/Memorable/Brandable: A dictionary word domain name is very valuable. Of course, the more popular and widely used the word is, the better. For example, “marketing.com”, “cars.com” and “hotels.com” are 7-8 figure domain names. Even if a domain name isn’t a dictionary word, being pronounceable and/or memorable and/or brandable are all big pluses that add to its value.
×