Here's a test I have in process.  I bought an old $5 closeout domain from Godaddy TDname expired auction.  I put a quick minisite up and linked to it with a crazy anchor text phrase.  The domain is ranking for that crazy term now.  It's gone through one pagerank update and I'm waiting for a second to come.  Then I'll redirect the domain to another minisite.  I suspect the second site won't rank for the anhor text, but we'll see.  
One big tip is to find a domain that someone can make money with. If you only owned that 1 domain, could you earn a living? This helps you focus on the top 1% of domains and ignore the junk that you will struggle to resell. You must get this right because domaining can bankrupt you fast if you buy the wrong domains. Godaddy is also great for grabbing expiring domains for much less.
You can add it as part of a private blog network or you can 301 redirect an expired domain to your site to bring some trust and authority to your site. Now, in my experience, the best place to look for expired domains is this free website called So, you just have to head over there, make a free account and this is the page that you’ll see when you log in.
Then the number is an HRL so it’ll be quite a bit different then you’ll see an expired domains because domain pop service is not very good compared to HREFs. Usually this shows about 20 percent of the total lengths. This shows more like 80. Okay? As you can see it has actually 162 referring domains which is quite a lot better than we saw in expired domains.
Acquiring what you believe may be a valuable domain name is the easiest part of the equation.  Finding the right  buyer is much more difficult. Using auction sites and forums is perhaps the best way to find qualified buyers that are interested in your domain, and using auctions will take some of the stress away from establishing the value of a domain name yourself.

Think of ways that the domains you buy would be a valuable asset to the buyer. Picture someone who would benefit from buying the domain in a space you are very familiar with. If this was you and someone was trying to sell you this name, would it be beneficial for you to own? Be honest. If so, why? If not, why? Use those answers to refine your search for names.

Official marketplaces offer a third possibility for domain traders to peddle their product. Domain marketplaces, such as Sedo,, or, connect potential buyers with domain holders hoping to sell their valuable virtual property. These platforms function as a kind of domain real estate agency and are known to sometimes demand high prices for their services.
Hi I totally agree with you Domaineer42. My partner and I are web developers and are seeing a lot of ‘hype’ selling and not enough ‘real value’ selling based on actual search engine criteria. Recently brokers have knocked back selling domains with great potential value based on some pie-in-the-sky logic, defying even Estibot values we’re told to use. The domains were not our best but with four figure value, according to Estibot, I thought it was a great start as a newbie to domaining. In an industry which should flourish, some of these domain ‘fashionistas’ are making rods for their own backs by devaluing domains that have REAL potential value based on customer search. I don’t understand what is going on, but I have decided to opt out for awhile. We have quite a few domains in our repository, with data backed search criteria, trending upwards. Will bring them out of the closet when the industry is ready to get real.
Length: This is pretty self-explanatory. Generally the shorter the domain name, the more valuable it is. This difference in value decreases exponentially as the name gets longer, though. For instance, the difference in price between 3 and 4 letter domains are significant, while the price difference between a 7 and 8 letter domain would usually be much less significant.