The third option is the one that's the most time consuming but also has its benefits. It's like having a successful restaurant and buying another restaurant and operating them simultaneously. They're not the exact same restaurant, but both are popular in their own right and make you money. The same goes for Option #3. You could update the content on the old domain and sell the same products that you're selling on your current site. If you can get both sites to rank alongside each other in the SERPs, you're increasing your conversion chances and sales potential.
The second option requires a bit more time and effort than a 301 redirect. You could do a mini overhaul of the site and turn it into a microsite for your main domain. This option is good for exact-match domains for your targeted keyword, and there are other reasons for going the microsite route that Rand's highlighted in his post about root domains, subdomains, subfolders and microsites. This strategy also works better if the old domain has decent rankings for the keywords you're targeting.
To join, you’ll need to purchase an annual GoDaddy Auctions membership for $4.99 a year. Once you’ve purchased a membership, you can take advantage of member benefits such as our Auctions Tools, which can help you prepare before buying or selling any domains. After joining the auction community, you’ll quickly learn how to navigate the world of domain buying and selling and can begin to make money by investing in domain names.
Once you’ve settled on some domain name ideas, you can head over to a bulk domain search tool such as DynaDot’s to mass check all the names against different TLDs. When you’ve found one (or a few) good candidates, you can simply go ahead and register them for approximately $10 each. The next step would then be to market them. Then finally, it’s a waiting game.

Whether you can use an existing backlink profile for a new web project under the available domain depends on whether the link target of incoming links can be reconstructed. In order to analyze which content was provided under a domain in the past, you can find out on the Internet Archive Backlinks have no value if they lead to nowhere and this can even have a negative impact. They are possibly redirected to similar subpages or homepages using 301 redirect. In this case the most part of the link’s power is lost.
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Domain name expert Bill Sweetman has provided strategic domain name advice to major companies around the world for over 20 years. Bill is the President & Lead Ninja of Name Ninja, a boutique domain name consulting firm that helps companies acquire, manage, protect, and profit from their domain names. A self-confessed domain name fanatic, Bill registered his very first domain in 1994 (which he later sold for five figures) and has been perfecting his “Domain Karate” moves ever since.
The first is the link profile I and actually took this example carbondsystems.com because it looked like a pretty good choice. It’s from 2003. It has some links, some age and it’s in DMAS and looked at the link profile in DMAS. So, you just copy and paste the domain,  the home page it to here, click on the search links button and this will show you all the links to that site.
The backlink profile of a recently-available domain is a double-edged sword. While some expired domains have been well cared for by their previous owners and have high-quality links from reputable websites, some contain quite questionable backlinks. The worst case scenario is that the domain was merely used as a link farm to strengthen a major project in a satellite domain network and has already been penalized by some search engines.
Once you have a name in mind, how do you know if the price is fair? I like to use namebio.com to compare the domain I’m thinking about buying with similar domains that have sold. You can enter the keyword and also use some advanced search features to see a list of names similar to yours, what they actually sold for, and when they sold. You can also research current domain sales on venues like GoDaddy Auctions and Afternic. Finally, Ron Jackson issues a weekly report on DN Journal that covers the top public sales of the week. You can use all these resources to help you price your domains correctly.
Internet users, who try to find expired domains and re-register them, will soon discover that this plan cannot be manually accomplished. Professional domain traders are familiar with the registry deletion process and rely on sophisticated algorithms that indicate when a domain is about to become available. Deletion lists are the result of this research. You can find many datasets online with domains that have already become available or will soon be. You often have to pay to be able to see this information.

Dictionary Word/Pronounceable/Memorable/Brandable: A dictionary word domain name is very valuable. Of course, the more popular and widely used the word is, the better. For example, “marketing.com”, “cars.com” and “hotels.com” are 7-8 figure domain names. Even if a domain name isn’t a dictionary word, being pronounceable and/or memorable and/or brandable are all big pluses that add to its value.
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