Domain names comprising of a keyword have long since been regarded as a strong pointer when it comes to search engine ranking. This connection has been proven true over time. Nevertheless, keyword domains are still popular in the domain market. One reason for this is that keyword domains are seen by potential visitors as more relevant and are therefore taken more seriously. Catchy URLs containing strong search-volume keywords are therefore often monitored by potential customers over the years. It only makes sense to purchase an expired domain when the domain name coincides with the content, products, or services that you plan to offer with that address in the future.
This is in response to a question a fellow Moz community member once asked in Q&A, and we thought that it deserved its own article. Buying up expired domains, or purchasing keyword-driven domains is becoming more popular amongst the internet "get rich quick" crowd. The big question is: Can you make a profit by buying and selling domain names? If you get the right one, sure. If you plan on repeating the process over and over, probably not.
There is a misconception that good ‘.COM’ domain names are hard to find and so they are more expensive to buy. But once again, this statement holds no water. You can easily check out the ‘.COM’ domain names that are on sale at highly affordable prices. However, the only downside to flipping ‘.COM’ domain names is that you will have to discover them at different places like Flippa.com or private seller portfolios.
When speaking about an expired domain’s backlink profile, this refers to the incoming links that have built up from when the domain was previously in use. Recently-expired domains that have long histories aren’t unheard of. While the pre-existing content of the domain rarely remains visible when the domain is re-registered, links on the other hand do remain, as long as the new owner doesn’t devalue or delete them.
In the grey hat SEO world, the thought is that you can take a domain that is keyword driven, do a quick optimization to get the site ranking, and sell it off at a profit. It could, and does happen daily. How much time is invested in optimizing a site to get to page one, vs how much the site will sell for? (remember that quote at the beginning of this article?). Let's put it into simple math:
The "Domain Lists" and the "TLDs" filter are now static and not created dynamic based on the current search. Turns out creating these 2 filters dynamically was slowing down the search tremendously. It even made certain requests impossible. For example now you can do a dot search that affects all .com domains and get a result with over 150mio domains in reasonable time. I'm also working on a new search cluster that will make searching even faster (not released yet).

Hi, I’m Mark! I’ve been an online entrepreneur, writer, website flipper and more for over 8 years now. Having faced the highs and lows of the online marketplace first-hand, I’ve learned quite a few things along the way. I’d love to share all those learnings with you here on this blog! Buying/selling websites can be great fun, provided you’re aware of the right tactics and know how to implement them correctly. My posts will help you do just that!
Karn Jajoo heads the premium names program for Radix’s domain extensions: .WEBSITE, .PRESS, .HOST, .SPACE, .SITE, .TECH, .ONLINE, .STORE & .FUN. Radix has made more than $1.75 million in premium domains revenue in 2017 thus far, including the biggest nTLD sale of all times — casino.online, and the sale of business.site to Google for it’s free website builder, Google My Business. Karn considers himself a new gTLD evangelist and has had articles published in The Next Web, Website Magazine, & CMO.com.
Hi I totally agree with you Domaineer42. My partner and I are web developers and are seeing a lot of ‘hype’ selling and not enough ‘real value’ selling based on actual search engine criteria. Recently brokers have knocked back selling domains with great potential value based on some pie-in-the-sky logic, defying even Estibot values we’re told to use. The domains were not our best but with four figure value, according to Estibot, I thought it was a great start as a newbie to domaining. In an industry which should flourish, some of these domain ‘fashionistas’ are making rods for their own backs by devaluing domains that have REAL potential value based on customer search. I don’t understand what is going on, but I have decided to opt out for awhile. We have quite a few domains in our repository, with data backed search criteria, trending upwards. Will bring them out of the closet when the industry is ready to get real.
Your domain name registrar may provide you with a free one-page Website tool, which you can use to create a “this domain is for sale” landing page. Alternatively, you can create a single page (perhaps a hidden page hanging off one of your existing websites) that indicates that your domain names are for sale. You can then forward all of your domain names that are for sale to that one page.
Some buyers are a tough nut to crack and they may quote a ridiculously low offer. Explain to these buyers and convince them why the domain is worth more than the quote. If the potential buyer doesn’t agree, fret not, just move on to the next one until you find a willing buyer. Once you finalize the deal, then it’s time to find the best payment mode for the transaction.
Each of the third parties we integrate with charge for getting metrics for a domain. DomCop pays for their API to get this data for you and therefore you do not need to purchase additional accounts to get these metrics. One DomCop account will do it all. As new players enter the market, we integrate with them so that you always have the best and most comprehensive set of metrics to help you decide which domain to buy.
.ac .ae .ag .ar .at .au .be .bg .br .by .bz .ca .cc .ch .ci .cl .cn .co .cr .cx .cz .de .dk .do .ee .es .fi .fm .fr .gd .gg .gi .gl .gs .gy .hk .hn .hr .ht .hu .id .ie .il .im .in .io .ir .is .it .je .jp .ke .kg .kr .ky .kz .la .lc .li .lt .lu .lv .ly .ma .md .me .mn .mu .mx .nl .ng .no .nu .nz .om .pe .pf .pl .pm .pt .pw .qa .re .ro .rs .ru .rw .sb .sc .se .sg .sh .si .sm .sn .so .st .su .sx .tc .tf .th .tl .tn .to .tr .tv .tw .ua .ug .uk .us .uy .uz .vc .wf .yt .za
When I first started online, I'd register domains that I thought I could develop and sell at a later time. After learning my way around the cloud, I realized many of the domains I'd registered are pretty much useless, or so I thought, and I let them expire. Come to find out several of these domains have been picked up by parking sites and are being offered for sale for thousands of dollars! Now I'm not saying they're actually selling for the asking price, but I learned my lesson. I never allow a domain name to expire. I add content to it, backlinks, some AdSense and try to sell it for something.
A suspiciously high number of backlinks from some related niche websites that aren’t too great in quality. In my opinion, this could be an indicator that the domain name was using a Private Blog Network (PBN) service or their own PBN to boost their authority…this blackhat tactic can work, but it places your domain name at risk and the PBN owner could pull backlinks at any time.
Great post! I tried to repurpose an expired domain to build an authority site (your method 1) – but it doesn’t rank as it should. i checked the backlink profile via majestic and archive.org and it’s clean. also checked the metrics of the competition. with the amount of trust and link juice my expired domain has vs. the competition, it should be on page 1 for those keywords. is there something i’m missing here?
Really depends on whether you want it to be passively marketed or actively pitched to investors and buyers, as well as how fast you want it sold. It also depends on what you're selling. What you're selling is only worth ANYTHING if there is an interested buyer. And it's only worth what the buyer is willing to pay for it at the time you want to sell it, not what you currently owe on your RV. This is a common misperception among folks trying to value domains before sale - they pick some nebulous method of pricing it that is not based on the market or history or sector demand, but rather on what a vacation costs or how much they owe on their boat. Good luck with that. So it really depends. If you have something that you feel has demand, you'll potentially get a higher price for it by NOT needing to short sell it quickly for cash and being able to wait while a broker packages and pitches it. 60-90 days. That will always get a higher price than just listing it in a database and hoping someone will see it and be interested. The problem is, good brokers are few and you're going to need to see if they will represent you in the sale. If they don't believe they can sell it at all, or they don't believe they can sell it for what you owe on your boat, they'll decline your offer to do business with you because you're being unrealistic.
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Just because something is legal does not make it ethical. While things that are legal can and often are ethical, there are practices like domain name flipping that are not ethical. Buying a domain name without intending to use it to make profit creates an unnecessary industry which costs people money and reduces general productivity and economic growth. This is the same with all practices that cost people money but do not contribute any value, most notably corruption. If we eliminated such practices our economic growth increases and general wealth is increased because our money is paying people for things that add to our lives and our communities. This does not. Evessariky reglect badly in people who choose to engage in such practices, but is a result of regulatory failure.
I've fixed some speed related problems and the new search cluster is now live. The combination of both speeds up every search noticeably. Also some unfinished expired lists are no longer in the domain name search. Some users noticed that you could already find TLDs in the domain name search that were not released yet. This is not possible anymore, however if you are one of those users, contact me. Let me know what TLD you are interested in and I will prioritize it.
The third option is the one that's the most time consuming but also has its benefits. It's like having a successful restaurant and buying another restaurant and operating them simultaneously. They're not the exact same restaurant, but both are popular in their own right and make you money. The same goes for Option #3. You could update the content on the old domain and sell the same products that you're selling on your current site. If you can get both sites to rank alongside each other in the SERPs, you're increasing your conversion chances and sales potential.
Domain names expire when someone decides to stop renewing it. They may not be available to register immediately. We update the search index every night, so some names may already be renewed or re-registered. Some may become available in a few days. Some registrars, like GoDaddy, will let you buy a name that one of their own customers expire immediately. When you find a name you like, just click on it to try backordering the name!
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GoDaddy’s domain auction space serves as a “marketplace” for buyers and sellers to get together and make deals. When a domain expires, it typically goes right back to the registry. If it’s a valuable domain name, however, registrars will try to sell it through auction, and buyers are always eager to capitalize on potential deals. Participating in a domain auction can be a nuanced business, so take a look at our Auctions FAQ page for more details on the process.

Internet users, who try to find expired domains and re-register them, will soon discover that this plan cannot be manually accomplished. Professional domain traders are familiar with the registry deletion process and rely on sophisticated algorithms that indicate when a domain is about to become available. Deletion lists are the result of this research. You can find many datasets online with domains that have already become available or will soon be. You often have to pay to be able to see this information.
Yandex replaced TCI with SQI (Site Quality Index). SQI looks similar to TCI, so I re-used the old TCI field, however all values are now the new SQI. Not all domains are checked yet, but all that had TCI > 0, are now switched to SQI and all newly added domains are also checked for SQI (starting today). Updating all domains will take a couple months.
Now, a lot of times these great domains that have pending delete will get snapped up in a flash. Okay? You want to use the same system that’s 500,000 domains so you can always sort them by whatever you want to do to make sure you’re only looking at quality domains and look at the link profile the same way. Once you find one that you like, you can’t just sit on your computer at Go Daddy and wait for it drop on 6/14 and expect to get it because there’s going to be a lot of other people gunning for that domain. You actually have to use a service like Snap Name.

Yandex replaced TCI with SQI (Site Quality Index). SQI looks similar to TCI, so I re-used the old TCI field, however all values are now the new SQI. Not all domains are checked yet, but all that had TCI > 0, are now switched to SQI and all newly added domains are also checked for SQI (starting today). Updating all domains will take a couple months.
I OWNED DOMPERIGNON.ORG, incredible, but true.  Lost it, back in the days when internet in India was not a readily accessible utility. And I was a casual domainer.  You had to go to a cybercafe. Did that late in the day, towards the expiry of the domain. No chance of renewal. The domain is now with the owners of Dom Perignon and is redirected to domperignon.com! 

One of the best ways to obtain a valuable domain that is already search engine optimized is to purchase existing domains via auction sites.  This strategy can be beneficial mainly in two ways.  Firstly, any domain that has already been purchased was probably already researched for potential benefits.  Secondly and more importantly, the second benefit is that many recently expired domains still retain some of the search engine optimization attributes that were built up by the previous owner. For example, a recently expired domain name may still have active backlinks on the web, and the page rank of the domain could still be high, giving the purchaser instant SEO gratification with minimal effort.
Buying and selling domain names is an exciting adventure that for some seems to conjure up images of finding hidden pirate treasure or guessing the winning combination on the next Powerball. Stories abound of domains that were purchased for $8 dollars 15 years ago being sold today for millions. Of course, that leads the more adventurous of us to wonder, “How can I do that?”
Most of the website owners interested in an expired domain that has existing traffic, backlink and good SEO metrics. This kind of domain more likely gets buyer easily since it has a plus value for search engine optimization purpose. You can find high-quality expired domains that have SEO metrics by using BuycomDomain - The Expired Domain Search Tool for free, as seen in the picture below.

Domains that are indexed on Google and highly ranked are particularly attractive to traders. Other SEO aspects, such as backlink profiles or the search volume of the keywords in domain names, also play a significant role in calculating thevalue. Design can also positively affect the price of a domain. Short and succinct names that are easy to remember are especially advantageous. Endings are further factors that should be taken into account. Top-level domains (TLDs) such as .com or .org are by far the most sought-after endings.
There are many different ways to make money in the Domain Name game, but rather than skim over half a dozen of them at no great depth, Buffet takes a detailed look at Domain Flipping, one of the simplist and most effective ways to make money online. He lays out a step by step plan to guide you through the process, as well as a list of free resources that are invaluable.
Granted, it is not bad information, however, if EVERYONE rushes to namejet and signs up, the only people that really benefit are namejet 😉 The increase in competition means there are more bidders in the pool which will likely increase bid amounts (because the newcomers will not be able to ascertain a “true value” as much as a “pro” flipper would). The result is a lower profit margin as the method becomes saturated.
This ebook is the ONLY book you need to read if you want to get into the domain name flipping game. This ebook is a step by step guide on how to get into this very lucrative online business. From picking domain names, to finding out their value, to registering them, putting them on auction sites and eventually selling them, this book takes you by the hand and walks you through the process step by step. This book gives you the websites to go to and everything! Very informative guide!
There comes a time in the life of every domain when its ownership must transfer hands. The reasons for selling a domain can vary greatly; maybe the company is no longer being in business, or the domain was bought in bulk and never used. If you're looking to offload your extra domains to make some spare cash, or if you're sitting on a premium domain name worth a goldmine, see Step 1 below to learn how to sell it.
They see a domain’s price tag and they can instantly tell whether it’s under or overvalued. This is probably the most important skill one should have in this industry. Neil Patel has an interesting related quote: “The most important thing to remember when buying sites is that you always make money on the buy, never the sell.” In order to successfully do this, you must be able to spot undervalued domains. This is what will ultimately translate for you into a handsome profit margin when you get the opportunity to resell the domain for its “real value”.
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