This is similar to house flipping, where a home is purchased and fixed up in order to sell for a fast profit. Unlike house flipping, however, there is essentially nothing to be done with the domain name in order to increase its value. Therefore, the key to a successful domain flip is being in the right place at the right time in order to acquire a valuable domain name before it is given a higher price.
Link popularity: the link popularity is a parameter that is used to quantitatively evaluate incoming links to a website. This is measured depending on the number of links to a domain according to the mantra 'the more incoming links, the more important the site'. Link popularity is generally determined by the PageRank algorithm. The PageRank only plays a minor role in determining the domain’s relevance.
Now it’s time to transfer the domain name. Every site has its own process. Generally, the domain-selling sites require sellers to submit the authorisation code, which will initiate the transfer process. Once the transfer is completed, the seller can transfer funds from the escrow account to his personal account. Do check for the minimum number of days the amount must stay in the escrow account before the transaction can be completed.
In the grey hat SEO world, the thought is that you can take a domain that is keyword driven, do a quick optimization to get the site ranking, and sell it off at a profit. It could, and does happen daily. How much time is invested in optimizing a site to get to page one, vs how much the site will sell for? (remember that quote at the beginning of this article?). Let's put it into simple math:
Check backlink profile: If you’re not familiar with what backlinks are, they’re basically any public website that “links” to the domain in question. Since there are numerous shady tactics in the SEO world, expired domains’ backlink profiles should be examined carefully. Check if too many links are coming from the same domain or if links have weird anchor texts/use foreign languages. You can use a tool such as ahrefs for these purposes.

Also note the Expired Domain Plugin is a lifetime “per user” license, so if you have multiple ScrapeBox licenses registered to the one email address purchasing the Expired Domain once will activate the plugin for all your ScrapeBox licenses with the same email for life. The plugin is a one-time payment and is not a monthly or yearly subscription, all updates are free.
Content setup: If your domain has potential to attract good search engine traffic, you might want to set up some content to help facilitate that. If this helps your domain do better in the search engine rankings then it’s a big win regardless of whether you choose to flip the domain only or flip the domain with the content as a “website”. The SEO value will be helpful either way.
This is in response to a question a fellow Moz community member once asked in Q&A, and we thought that it deserved its own article. Buying up expired domains, or purchasing keyword-driven domains is becoming more popular amongst the internet "get rich quick" crowd. The big question is: Can you make a profit by buying and selling domain names? If you get the right one, sure. If you plan on repeating the process over and over, probably not.
Once you have a name in mind, how do you know if the price is fair? I like to use namebio.com to compare the domain I’m thinking about buying with similar domains that have sold. You can enter the keyword and also use some advanced search features to see a list of names similar to yours, what they actually sold for, and when they sold. You can also research current domain sales on venues like GoDaddy Auctions and Afternic. Finally, Ron Jackson issues a weekly report on DN Journal that covers the top public sales of the week. You can use all these resources to help you price your domains correctly.
The market-driven principles of the domain trade mean that a domain is only worth as much as the buyer is willing to pay. It is for this reason that criteria such as market potential and usability play such central roles in determining prices. Values can change immediatly and without any warning. The price of a domain that was once of little interest to anyone in years past can skyrocket once, for example, a newly founded company takes interest in that same name.
Determine your domain's value. Before you start taking offers or listing your domain, take stock of its value so that you can come up with a good price. There are a lot factors to take into consideration when determining the value of a domain, so if you are unsure it may be wise to contact a company that performs these assessments. Some of the major factors include:
The first is the link profile I and actually took this example carbondsystems.com because it looked like a pretty good choice. It’s from 2003. It has some links, some age and it’s in DMAS and looked at the link profile in DMAS. So, you just copy and paste the domain,  the home page it to here, click on the search links button and this will show you all the links to that site.
Now it’s time to transfer the domain name. Every site has its own process. Generally, the domain-selling sites require sellers to submit the authorisation code, which will initiate the transfer process. Once the transfer is completed, the seller can transfer funds from the escrow account to his personal account. Do check for the minimum number of days the amount must stay in the escrow account before the transaction can be completed.

Your domain name registrar may provide you with a free one-page Website tool, which you can use to create a “this domain is for sale” landing page. Alternatively, you can create a single page (perhaps a hidden page hanging off one of your existing websites) that indicates that your domain names are for sale. You can then forward all of your domain names that are for sale to that one page.


Thanks for this post. I do good with Adsense and wanted to branch out so I bought 5 domains from Namejet after reading this thread. After the 5 auctions ended I spent $500 total. I contacted 30 people about these domains and after a few bites I was able to sell one of them for $500 so I got my money back and now what I sell the other four for is all profit. The best part about this is that it is not very time consuming. I spent maybe an hour on Namejet. I spent maybe two hours sending out emails. Thanks again!

I recommend Go Daddy premium and Afternic. Once you get it listed at those two places then do a redirect so that anyone who types the URL goes to one of those two, for-sale pages. I would suggest a price of $500 to $2,000. You might get lucky and attract a buyer in the next year or two. After two years, if it doesn’t sell I would just stop renewing it.
If domains are real estate, then the same rules of real estate should apply. In real estate, taxes are based on the value of the property. So, a person asking $10,000 for a domain shouldn't be paying the standard $15-30 renewal fee as a person asking $200. The renewal fee should be based on the domain's value. Domainers want to claim it's like real estate without applying the most fundamental rules of real estate.
Do you want to learn how to make money buying and flipping domain names? If so, this guide will provide you with the basic knowledge and direction required to get started! Unlike domain name investing, where a "buy and hold" strategy is the standard technique, domain name flipping is all about finding valuable domains and quickly selling them for a profit.
If you buy keyword specific domains, you're really buying the type in traffic.  I use the URL builder and redirect through that URL so you can see how much traffic your getting from the keyword domain.  There seems to be no rythme or reason to what keyword domains deliver traffic and what don't.  By tracking traffic with the Google URL builder you get a feel for what names are giving you traffic and which are not. ie. the plural, the singular, two words, three words, the possessive, etc.
Review Web Archive’s versions of the website: Examine the website’s history and how it looked like using the Web Archive. What was it about? What did it offer? This is useful for a variety of different reasons. It could inspire you as to who a good potential buyer might be (by analyzing the website’s content), and it could also signal some red flags in case the domain was being used for anything shady.
Thanks for the great review on domain flipping. I could definitely see myself getting into domain flipping down the road. I constantly find myself thinking of domains that are probably worth buying. But the way you have presented and analyzed which keywords get the most page views makes it more like long term investing. I also never considered trying to market the domain names or that Adsense money could be generated. Thanks for sharing and good luck with your domains!
You can add it as part of a private blog network or you can 301 redirect an expired domain to your site to bring some trust and authority to your site. Now, in my experience, the best place to look for expired domains is this free website called expireddomains.net. So, you just have to head over there, make a free account and this is the page that you’ll see when you log in.
In the past, expired domains were used as part of black hat SEO in order to generate backlink sources quickly and easily, and this practice is still used somewhat today. Getting links in this way is not a recommendable practice. All relevant search engines work nowadays with highly complex ranking algorithms, which can no longer be outsmarted by these link networks.
1) pending delete auctions.  These are domains that were not renewed and are going through a pretty complicated drop process.  You can backorder these names at the auction venues and then each attempts to "catch" the dropping domain.  If one is successful you win the domain at $59 if you're the only one to backorder the name.  If more than one person backordered the domain a 3 day private auction is held.  Once the domain goes through the drop process, the back links have pretty much zero SEO benifit to the new domain owner.

Buying and selling domain names is an exciting adventure that for some seems to conjure up images of finding hidden pirate treasure or guessing the winning combination on the next Powerball. Stories abound of domains that were purchased for $8 dollars 15 years ago being sold today for millions. Of course, that leads the more adventurous of us to wonder, “How can I do that?”
Granted, it is not bad information, however, if EVERYONE rushes to namejet and signs up, the only people that really benefit are namejet 😉 The increase in competition means there are more bidders in the pool which will likely increase bid amounts (because the newcomers will not be able to ascertain a “true value” as much as a “pro” flipper would). The result is a lower profit margin as the method becomes saturated.
We do not only have Expired Domains, but you can also find lists of Deleted Domains for a lot of TLDs. Deleted Domains or Dropped Domains are available for registration and can be picked up for just the normal regfee at your preferred domain registrar! All Domains have the typical SEO relevant data, like Number of Backlinks, Archive.org Birth Date and a lot more.
In addition to the quantity of incoming links, the quality of them also needs to be accessed. The main issues here are: where does the link come from? What kind of link is it? A high quality backlink profile is usually made up of different link types such as footer and sidebar links, links in comments, forum threads, and social media posts, as well as content links that come from other similar websites. It’s necessary to find out whether these links are marked as follow or nofollow.
If you want to participate in a domain name auction, there are several options for how you can list your domain. Once you’ve purchased a membership, you can choose a free and simple listing, or add advanced features to increase your domain’s visibility. See our handy insider’s guide on how to list domains for sale for more details about listing a domain.
The dropdate for the following TLDs is not verified. Domains might drop earlier or later: .eu .cat .aero .travel .tel .jobs .ae .at .be .bg .cr .es .fm .gd .gg .gi .gl .gs .gy .hn .ht .hu .id .im .ir .is .je .ke .kg .ky .kz .la .lu .lv .ma .mu .ng .no .om .pe .pf .pm .qa .re .ro .ru .rw .sb .sm .sn .so .st .su .sx .tc .tf .th .tl .to .ug .uy .uz .wf .yt .berlin
Now, a lot of times these great domains that have pending delete will get snapped up in a flash. Okay? You want to use the same system that’s 500,000 domains so you can always sort them by whatever you want to do to make sure you’re only looking at quality domains and look at the link profile the same way. Once you find one that you like, you can’t just sit on your computer at Go Daddy and wait for it drop on 6/14 and expect to get it because there’s going to be a lot of other people gunning for that domain. You actually have to use a service like Snap Name.

A good majority of web developers view the domain flipping industry with disdain as they face a hard time finding the right domain names for their own development projects. Domain flipping is also looked down upon by corporate and business entities who register multiple domains related to their trademarks or business names. Actually, it is these people who’re the real domain name squatters!
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