Don’t get me wrong, I’m not saying marketing your domain is not important. But, if you’ve bought a bad domain and you do (and overdo) everything laid out in this section and more, it’s still very unlikely that it would sell. It’s like spending car flipping and spending a huge amount of money, time and effort perfecting a car’s paint job, except that this car’s engine is completely fried. You’ll never be able to drive it anyway, no matter how awesome the paint job is, it’s irrelevant.
Check DA/PA: The “Domain Authority” and “Page Authority” metrics gained significant popularity over the last few years. They seem to correlate well with a domain’s ability to rank in the search engines and hence, a domain having a high DA/PA will typically have a higher value. This is not to say domains with low DA/PA can’t sell for a lot of money because, at the end of the day, it’s just one factor. However, it’s good to take a look at these as they may tip the scale in favor of or against some buying decisions.
As far as flipping domains for a profit is concerned, there are certain domain names that are worth a lot of money. For instance, Hotel.com and Business.com have been reportedly sold for $11 million and $7 million respectively. Now even though coming across such golden domain names seems more like a long shot, you can still make a decent amount of money if you choose to buy and sell domains as a part-time business opportunity.
If you want to participate in a domain name auction, there are several options for how you can list your domain. Once you’ve purchased a membership, you can choose a free and simple listing, or add advanced features to increase your domain’s visibility. See our handy insider’s guide on how to list domains for sale for more details about listing a domain.
Referring domains for anchor phrases usually reveals similar information. What you really want to look out for is whether or not the site has been picked up by a spammer in the past. A lot of times these expired domains were dropped, picked up by a website owner who then tried to rank it for keywords like Viagra, Cialis and whatever. You obviously don’t want that kind of domain.
Since search engines regard inbound links as recommendations, these links have a decisive influence on the ranking. The search engine definitely doesn’t appreciate link networks and won’t give new projects a jumpstart by allowing a former website’s backlink profile to be used when registering a new domain. Using an expired domain is like playing with fire, where the worst case scenario is that you’ll be penalized or be excluded from the search index.
That said, my recommended budget for beginners would be $500+. Using this budget you could buy a bunch of high-potential $10 domain names, expired/dropped domain names or a mix of both. It’s very important to invest only what you can afford to lose and treat this as a side hustle till you get the momentum going. As you gain experience, industry expertise and some sales under your belt, you can then consider slowly growing your business into a full-time gig.