There are many different ways to make money in the Domain Name game, but rather than skim over half a dozen of them at no great depth, Buffet takes a detailed look at Domain Flipping, one of the simplist and most effective ways to make money online. He lays out a step by step plan to guide you through the process, as well as a list of free resources that are invaluable.
I OWNED DOMPERIGNON.ORG, incredible, but true. Lost it, back in the days when internet in India was not a readily accessible utility. And I was a casual domainer. You had to go to a cybercafe. Did that late in the day, towards the expiry of the domain. No chance of renewal. The domain is now with the owners of Dom Perignon and is redirected to domperignon.com!
This is similar to house flipping, where a home is purchased and fixed up in order to sell for a fast profit. Unlike house flipping, however, there is essentially nothing to be done with the domain name in order to increase its value. Therefore, the key to a successful domain flip is being in the right place at the right time in order to acquire a valuable domain name before it is given a higher price.
Domain names comprising of a keyword have long since been regarded as a strong pointer when it comes to search engine ranking. This connection has been proven true over time. Nevertheless, keyword domains are still popular in the domain market. One reason for this is that keyword domains are seen by potential visitors as more relevant and are therefore taken more seriously. Catchy URLs containing strong search-volume keywords are therefore often monitored by potential customers over the years. It only makes sense to purchase an expired domain when the domain name coincides with the content, products, or services that you plan to offer with that address in the future.
That’s it for deleted domains which you can just pick up by heading over to your favorite registrar and registering it right away as long as it says, free and green here. If it says registered it’s obviously taken. This is obviously a cheap way to get some great links because let’s say, you know, this site we saw is not bad. It doesn’t have page rank, but that could be just because there was no content on the site. If it has a solid link profile, you can be sure that the page rank will come back and you can pick it up for about $10.
The second option requires a bit more time and effort than a 301 redirect. You could do a mini overhaul of the site and turn it into a microsite for your main domain. This option is good for exact-match domains for your targeted keyword, and there are other reasons for going the microsite route that Rand's highlighted in his post about root domains, subdomains, subfolders and microsites. This strategy also works better if the old domain has decent rankings for the keywords you're targeting.
Length: This is pretty self-explanatory. Generally the shorter the domain name, the more valuable it is. This difference in value decreases exponentially as the name gets longer, though. For instance, the difference in price between 3 and 4 letter domains are significant, while the price difference between a 7 and 8 letter domain would usually be much less significant.